How to set up the Salesforce Account Engagement - Pardot tracker domain

Santiago Tabuenca. May 16, 2023 1:05:04 PM

Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "" instead of Pardot's default URL "".


Topic: SF Account Engagement Pardot

How to set up the email sending domain in Pardot / Account Engagement

Santiago Tabuenca. May 4, 2023 11:06:02 AM

The Pardot Email sending domain is a feature that allows you to send emails using your own domain instead of Pardot's domain. This means that the emails you send through Pardot will appear as if they are being sent from your own email address, rather than using Pardot's domain.


Topic: SF Account Engagement Pardot

Definition of campaign types and statuses in Salesforce for Account Engagement/Pardot

Santiago Tabuenca. Apr 25, 2023 10:43:12 AM

In this article, we will cover various topics related to the definition, creation, and management of campaigns between Account Engagement/Pardot and Salesforce. We assume that you have connected your campaigns with Salesforce to manage them from there.

Topic: SF Account Engagement Pardot

How to configure the tracker domain in Salesforce Marketing Cloud Account Engagement - Pardot

Santiago Tabuenca. Apr 24, 2023 5:08:41 PM

Configuring the tracker domain in Pardot allows users to customize the URLs of the elements used in Pardot campaigns, avoiding the use of the domain.

Topic: SF Account Engagement Pardot

How to maintain a good email sender reputation in Pardot?

Alejandra Molano. Apr 20, 2023 4:18:06 PM

One of the main indicators of email marketing is the percentage of email deliverability, this factor is directly affected by the reputation established by email providers, so it is essential to carry out a constant verification. In this article we show you how to improve your email sender reputation in Pardot.


Topic: SF Account Engagement Pardot

Google Analytics Connector for Pardot

Santiago Tabuenca. Feb 2, 2022 1:32:49 PM

The first thing we have to say is that the name of the Google Analytics connector for Pardot is confusing, it makes you understand that it will connect Google Analytics and Pardot and do some data transfer, but it is not that, it actually does something more "simple"; what it does is retrieve the utm variables from the URL of the form's containing page.

Topic: SF Account Engagement Pardot

Pardot Preference Center: Good practices to consider

Santiago Tabuenca. Oct 22, 2021 2:01:49 PM

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center

Topic: SF Account Engagement Pardot

Pardot Marketing data sharing: Synchronization of Salesforce CRM to Pardot.

Santiago Tabuenca. Oct 14, 2021 11:06:30 AM

If you want to activate automatic synchronization from Salesforce CRM to Pardot and you have the problem of having many records in your CRM (or you have many others that you have no desire to have in Pardot), I tell you that I have good news and bad news.Which one do you want me to start with?

Topic: SF Account Engagement Pardot

Synchronization between Pardot and Salesforce errors

Santiago Tabuenca. Sep 23, 2021 4:55:54 PM

In some previous articles, we saw how Pardot and Salesforce CRM synchronization works. Pardot Sync has an area where you can monitor if you are experiencing synchronization between Pardot and Salesforce errors once you had set it up and activated it. In this article, we will see how to avoid and correct these errors.

Topic: SF Account Engagement Pardot

Tips before Pardot-Salesforce sync

Santiago Tabuenca. Jun 11, 2021 12:23:02 PM

In previous articles, we commented on how the synchronization of Pardot and Salesforce CRM works, which is one of the most complex parts to understand. Here are some tips prior to synchronizing Pardot - Salesforce.

Topic: SF Account Engagement Pardot

How Pardot and Salesforce sync works

Santiago Tabuenca. May 27, 2021 10:41:08 AM

The synchronization of Pardot with SalesForce is a complex area, which usually is difficult to understand for many people in the marketing divisions, whom after all are the main users of Pardot.

In this article, we are going to explain its basic functionality, which is important for you to understand

Topic: SF Account Engagement Pardot

The Pardot setting "Allow Multiple Prospects with the Same Email Adress"

Santiago Tabuenca. Sep 24, 2020 1:23:48 PM

For years now, Pardot has changed the configuration of this tool for unique prospect identification. This is logical, SalesForce bought Pardot as the typical Inbound or Automation B2B tool and at that time they had the email data as the only field. However, the logical next step was its increasingly integration with SalesForce CRM and that is when the well-known CRM ID appeared as unique data. 

Topic: SF Account Engagement Pardot