The main advantage is to get the user a value experience, a marketing with a personalized and enriched experience that makes a user go from an anonymous data to an identified and to your qualified sales team.
The main advantage is to the user a value experience, a marketing with a personalized and enriched experience that makes a user go from an anonymous data to an identified and to your qualified sales team. In this way, your sales team will receive more lead and better qualified through tools, which work largely on their own. This constant contact with lead provides a lot of valuable information, an our analytics to add information and customization to each user.
A marketing automation system is a system that equips your strategy with "intelligence", you can trigger automations by multiple criteria: where users click on our emails, by their profile, by the resources that interest them, by pages that have visited and endless unlimited possibilities that we must know in depth to get the most out of them.
You'll be able to use advanced tools to achieve your goals.
ABy correctly applying such a strategy, we can expand the recruitment of qualified leads, but the best thing is that it allows us to perform a lead nurturing to advance users through different stages to leave them at the gates of the sales team with a high level of qualification.
If, in addition, we want to use this tool not only for conversion but also to perform actions with current customers, we can integrate in many of them your CRM system so that it has a two-way transfer.
This synchronization can allow you to transfer a qualified lead to your CRM for your sales team to manage, but the information can also go in the opposite direction and, for example, send a special Newsletter for those who are already customers.
By connecting both systems, the possibilities become endless...
Today, the importance of measuring everything becomes increasingly important in such a competitive environment. Using an automation system, you will be able to see a general map of analytics, behaviors, profitability data, etc.
You will know that actions bring you more ROI, what workFlows work best, you can perform A/B tests in an easy and effective way and best of all, these analytics are compatible and complement with any analytical system that you already have implemented.