We are experts, certified, and partners of the leading automation tools. We work on building automation processes that provide users with a personalized and enriched experience with your brand.
The possibilities are endless, it all depends on your business model and what you want to achieve.
Once the objectives are set, we accompany companies in maximizing them through automated processes (automations, journeys, integrations):
A fundamental variable and the raw material we work with is data. Designing a proper data strategy is crucial.
The pillars of data management include:
This encompasses comprehensive database management with the aim of conducting segmented and effective marketing automation actions.
Most automations related to updates do not require the development of materials.
However, other automations, such as sending emails for abandoned shopping carts or the welcome process after registering on a website, do require the creation of materials that the user will interact with:
At MarketiNet, we have a certified technical team skilled in building fully editable materials in leading automation tools (HubSpot, Pardot, Marketing Cloud...).
A marketing automation system provides "intelligence" to your strategy, as you can trigger automations based on multiple criteria: filtering by user clicks in our emails, their profile, the resources they are interested in, the pages they have visited, and countless other unlimited possibilities that we need to deeply understand in order to make the most of them.
Furthermore, you will know which actions bring the highest ROI since these tools offer metrics for each automation and communication sent. They also provide the option to perform A/B testing analysis for the email campaigns.
Tools for day-to-day coordination
Specialized production team