Usability and Web Optimization

Improve the web experience for your users

At MarketiNet, we are focused on developing solutions that generate a positive experience for your users. We create, design, and modify websites and applications to make them intuitive, user-friendly, search engine optimized, aesthetically appealing, and, most importantly, tailored to meet your objectives and expectations.

UX Reports and Audits Service

The work of our specialists always begins with a thorough investigation of the analysis of the elements we start with, the study of user needs, and the observation of the environment and universe in which we position ourselves. Based on this data, we conduct quantitative and qualitative analysis supported by specific tools to draw conclusions, solutions, and improvement proposals that are implementable. Our team conducts the following studies and reports:


  • UX Audits (Heuristic and Usability Analysis)
  • WPO Audits (Web Performance Optimization)
  • CRO Reports (Conversion Rate Optimization)
  • Optimization Studies (Analytics, SEO, and Usability)
  • Implementation and Automated Analysis Reports (Hotjar)
  • Creation of Customer Journeys
  • Benchmarking

UX Design Service

Our UX department works closely with our designers to create usable and appealing structures, sketches, and designs that benefit both the user experience and the positioning of your development. In this process, the following tasks are carried out:


  • Definition of information architecture and navigation architecture
  • Generation of templates and wireframes
  • Creation of navigable and testable prototypes

Testing Service

In usability, it is important to test and measure the results in order to validate digital products, make improvements, or pivot and make adjustments during the design phase. At MarketiNet, we apply different techniques and types of tests to carry out these processes:


  • Satisfaction surveys
  • A/B testing
  • In-situ navigation testing
  • Remote navigation testing
  • Focus groups
  • 5-second testing or first-click testing

Tools we work with

Companies that TRUST US