Your Inbound Marketing Agency

+traffic, +leads, +sales
improve your ROI

We are specialists, certified and partners of the main inbound marketing tools.

In our inbound marketing agency, we have a certified team of inbound marketing experts who will help you get the most out of your inbound marketing strategy.

We primarily work with Hubspot and Pardot to develop this type of strategy.

Proceso de inbound marketing: Attract, Connect, Engage and Delight.

We study your business in order to define the goals to achieve, determine who your buyer personas are, and analyze the buyer journey they undergo to propose a fully personalized lead attraction and scaling strategy.

We apply lead nurturing processes and set up automations to turn leads into qualified leads and to foster customer loyalty.

Content Developement

We assist companies in creating all the necessary materials to formulate their strategy.

At MarketiNet, we take care of writing the following texts:

Blog posts
Guides
Email texts
Downloadable resources

We also build the materials that users will interact with:

Landing pages
Surveys
Emails
Infographics
Newsletters
Microsites

At MarketiNet, we have a certified technical team skilled in building fully editable materials using the leading Inbound Marketing tools (Hubspot and Pardot).

Planning and configuration of automations

Once the objectives are defined, we assist companies in maximizing them through automated processes (workflows, journeys, integrations):

Creating complete 1-to-1 communication campaigns with your customers or leads.
Promoting webinars or events.
Providing sales team support through automations.
Sending relevant and personalized content.
Implementing automations focused on driving sales in e-commerce.
Transactional emails: Purchase confirmations, shipping notifications, generating automatic responses to new registrations.

Account based marketing

Account-based marketing (ABM) is a methodology focused on B2B businesses that centers around generating marketing and sales efforts to acquire new accounts, i.e., new companies that require their product or services.

That’s why we complement inbound marketing actions with a focus on ABM, such as social ads campaigns or automated processes for specific companies.

We bring intelligence to your strategy

Through the development of an inbound marketing strategy, you can trigger automations based on multiple criteria, such as filtering by user click behavior in emails, their profile, their interests in specific resources, pages they have visited, and countless other unlimited possibilities. It is essential to have a deep understanding of these criteria in order to make the most of them.

In addition, you will be able to identify which actions provide the highest return on investment (ROI) as these tools offer metrics for each shared material, automation, and communication sent. They also provide options for conducting A/B testing of email campaigns to analyze their effectiveness.

By leveraging these capabilities, you can gain valuable insights into user behavior, optimize your campaigns, and make data-driven decisions to continually improve your inbound marketing strategy. Our team is well-versed in utilizing these tools and metrics to ensure that you achieve the best possible results and drive success for your business.

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