The Digital Marketing Lab | SF Account Engagement Pardot (2)

Knowing how to create and manage campaigns using both Account Engagement and Salesforce is a fundamental task that every marketing professional who uses these tools should know and put into practice. However, sometimes, some doubts may arise. For example, do we know how to correctly create Salesforce and Account Engagement campaign hierarchies? Or do we adequately analyze the ROI of Account Engagement campaigns in Salesforce?

Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".

The Pardot Email sending domain is a feature that allows you to send emails using your own domain instead of Pardot's domain. This means that the emails you send through Pardot will appear as if they are being sent from your own email address, rather than using Pardot's domain.

In this article, we will cover various topics related to the definition, creation, and management of campaigns between Account Engagement/Pardot and Salesforce. We assume that you have connected your campaigns with Salesforce to manage them from there.

Configuring the tracker domain in Pardot allows users to customize the URLs of the elements used in Pardot campaigns, avoiding the use of the go.pardot.com domain.

One of the main indicators of email marketing is the percentage of email deliverability, this factor is directly affected by the reputation established by email providers, so it is essential to carry out a constant verification. In this article we show you how to improve your email sender reputation in Pardot.

The first thing we have to say is that the name of the Google Analytics connector for Pardot is confusing, it makes you understand that it will connect Google Analytics and Pardot and do some data transfer, but it is not that, it actually does something more "simple"; what it does is retrieve the utm variables from the URL of the form's containing page.

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center

The synchronization of Pardot with SalesForce is a complex area, which usually is difficult to understand for many people in the marketing divisions, whom after all are the main users of Pardot.

In this article, we are going to explain its basic functionality, which is important for you to understand