Pardot scoring categories: What are they and what are they for?

Gemma Bataller. February 22, 2024

Pardot Account Engagement allows you to track and evaluate prospects' engagement with the content and campaigns you're launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.


Topic: SF Account Engagement Pardot

WhatsApp in Marketing Cloud: Everything you need to know

Fernanda Ronquillo. February 16, 2024

Nowadays, with WhatsApp in Marketing Cloud, communications with customers can be more fluid, personalized and better adapted to the customer's needs. And, like other channels, WhatsApp also offers different types of messages that we can use to get in touch with our customers.

 

Topic: SF Marketing Cloud

How to Set up Access in Salesforce to Manage Pardot

Santiago Tabuenca. January 18, 2024

In this article, we will guide you through the process of assigning the necessary access to a user in Salesforce to manage marketing configuration, specifically on the Marketing Cloud Account Engagement/Pardot platform. Proper configuration will allow the user to manage the Pardot engagement account without limitations. Here is a detailed breakdown of the steps to follow: 

Topic: SF Marketing Cloud

How does HubSpot help you manage your social networks?

Paola Braojos. January 11, 2024

As we have already mentioned in some other posts, any social media strategy is an essential part of any digital marketing plan . This is why it is so important to find the best way to do it. And this is precisely when certain platforms come into play—such as HubSpot—. 

 

An Inbound Marketing tool that, among many other functions, allows for much easier and faster monitoring of different social networks. As long as you have your accounts linked, you will be able to see all the activity and interactions of each social media platform in real time.  

Topic: Content y Redes Sociales

Top 7 Salesforce & Google Ads Best Practices | Maximize ROI

Antonio Jordana. January 4, 2024

In this post, we'll explore seven key practices that will help you get the most out of the combination of Salesforce and Google Ads for your marketing and sales strategies. 

Topic: SEM y Social Ads

Salesforce and Mailchimp Migration and Integration Consulting | Imprima

Santiago Tabuenca. December 29, 2023

This project started with a very clear brief, to migrate our client's marketing automation system from a high-cost platform to another platform that would provide them with the same value and reduce the cost. The consultancy service started with an analysis of their entire database and the creation of a migration plan.

 

Topic: Projects

Mailchimp Customer Journeys Consulting | NIAM Laboratories

Gemma Bataller. December 22, 2023

Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, we supported Laboratorios Niam in the development of this strategy.


Topic: Projects

The 3 types of Pardot/MCAE email testing

Leticia Moriana. December 14, 2023

Email marketing has become a fundamental strategy for many companies in the world of digital marketing. The ability to send direct, personalized messages to potential and existing customers has proven to be highly effective in generating leads and fostering customer loyalty. However, sending an email without prior verification can be risky, as there could be errors that affect the recipients' perception of the message.

 

Topic: SF Account Engagement Pardot

Google Ads Connector for Pardot: setup, reports, and considerations

Antonio Jordana. December 7, 2023

Google Ads is a marketing channel that can generate a large number of opportunities or quickly consume a company's budget. Marketers and business owners fear wasting money on digital media ads. Even though you can get many conversions, proving the quality of those leads is another challenge.

Topic: SF Account Engagement Pardot

MarketiNet, a company with zero net carbon emissions

Laura Rodríguez Vaquero. November 30, 2023

Climate change is a reality that already affects us all and will alter our environment if we do not take urgent and committed measures at all levels to stop it. At MarketiNet, we are aware that big changes begin with small individual actions and we want to contribute doing our bit.

Topic: Marketing Digital

How to Set Up the Pardot Tracker Domain and its DNS

Santiago Tabuenca. November 23, 2023

Setting up the tracker domain in Pardot allows users to customize the URLs of items used in Pardot campaigns, avoiding using the go.pardot.com domain.

Topic: SF Account Engagement Pardot

Inbound Marketing Strategy with ClickDimensions | Culmia

Leticia Moriana. November 16, 2023

Culmia is dedicated to first-class residential development. Its strategic plan has three business lines: buy-to-let housing, build-to-rent, and affordable housing.

Topic: Projects