Blog de Marketing Digital
The Digital Marketing Lab
Effectively connecting marketing platforms and content management systems is essential to maximize efficiency and boost results.
Dotdigital is a marketing automation platform used to manage and enhance communications and interactions with potential customers. The platform focuses on helping businesses create, send, and track marketing campaigns (email, SMS, paid media, etc.) while also automating various aspects of the overall strategy.
Broadly speaking, email authentication is a procedure that allows companies to securely send messages and collaborate with recipients’ email servers to verify the authenticity of the sender and the legitimacy of the message.
Email authentication allows companies to send emails securely . Additionally, it helps recipients’ email servers identify if an email is sent from a real account and the sender exists.
In simple terms, email authentication is a process that enables businesses to send messages securely. It also works with recipients’ email servers to determine if a message comes from a real account and if the sender is legitimate.
I am sure we have all wondered at some point how to assess the quality of contacts in our MailChimp user database, as well as rating our records and then use this data to segment our communications.
GoToWebinar is a webinar platform for online events. It enables businesses to effectively organize live presentations, webinars, and online training sessions.
Journey Builder has a Salesforce Data object that monitors the creation/update of records in Sales Cloud from different objects. This object always requires a relationship with contact and/or lead in order to inject its records into a journey.
Every company, regardless of its size or industry, considers the organisation of events as an essential strategy, whether in online format through webinars or face-to-face. The main objective here is to attract as many customers or potential customers as possible, thus providing the opportunity to interact and build solid relationships.
Many professionals turn to the well-known GPT Chat to complement their work and become more efficient in their tasks, as these types of Artificial Intelligence (AI) technologies are meant to help us, not replace us.
Pardot Account Engagement allows you to track and evaluate prospects’ engagement with the content and campaigns you’re launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.