The purpose of IP warming is to create a good reputation and a solid foundation for an IP of ours that has never been used for sending emails. The goal is to create a sending history so that email service providers do not detect it as unusual behavior, so that our emails do not fall […]
Generative AI is a type of Artificial Intelligence that is capable of learning from existing content to generate, in turn, new content. And in the case of Salesforce, working with this technology is not something new , since over time it has offered us solutions thanks to its Einstein assistant.
Today we want to talk to you about how to implement Marketing Cloud in your company and the main points to consider when you start working with Marketing Cloud. In a quick way, we are going to explain the aspects that the person who is going to manage the tool should consider: from the information […]
Nowadays, with WhatsApp in Marketing Cloud, communications with customers can be more fluid, personalized and better adapted to the customer’s needs. And, like other channels, WhatsApp also offers different types of messages that we can use to get in touch with our customers.
In Marketing, it is common to run several tests to analyze whether different products meet the same needs, how much visibility one has with respect to the other, its price, availability in the market, etc.