How to Evaluate Contact Quality in MailChimp

I am sure we have all wondered at some point how to assess the quality of contacts in our MailChimp user database, as well as rating our records and then use this data to segment our communications.   Today we want to tell you how to evaluate the quality of the...

Audience and Campaign Reports in Mailchimp

When we talk about email marketing reports, we usually think of the reports that we normally obtain in the different sending tools for each of the emails that we launch with the most common metrics or KPIs: openings, click-through, etc.   In Mailchimp we can find...

Templates in MailChimp: How to get the most out of them

As we already know, MailChimp is one of the main email marketing tools used by freelancers, SMEs or large companies around the world, and one of the features that has made this success possible is, probably, the ease with which templates can be created in MailChimp to...