Usability and Web Optimization

Improve the web experience for your users

At MarketiNet, we are focused on developing solutions that generate a positive experience for your users. We create, design, and modify websites and applications to make them intuitive, user-friendly, search engine optimized, aesthetically appealing, and, most importantly, tailored to meet your objectives and expectations.

UX Reports and Audits Service

The work of our specialists always begins with a thorough investigation of the analysis of the elements we start with, the study of user needs, and the observation of the environment and universe in which we position ourselves. Based on this data, we conduct quantitative and qualitative analysis supported by specific tools to draw conclusions, solutions, and improvement proposals that are implementable. Our team conducts the following studies and reports:

  • UX Audits (Heuristic and Usability Analysis)
  • WPO Audits (Web Performance Optimization)
  • CRO Reports (Conversion Rate Optimization)
  • Optimization Studies (Analytics, SEO, and Usability)
  • Implementation and Automated Analysis Reports (Hotjar)
  • Creation of Customer Journeys
  • Benchmarking
UX Reports and Audits Service
UX Design Service

UX Design Service

Our UX department works closely with our designers to create usable and appealing structures, sketches, and designs that benefit both the user experience and the positioning of your development. In this process, the following tasks are carried out:

  • Definition of information architecture and navigation architecture
  • Generation of templates and wireframes
  • Creation of navigable and testable prototypes

Testing Service

In usability, it is important to test and measure the results in order to validate digital products, make improvements, or pivot and make adjustments during the design phase. At MarketiNet, we apply different techniques and types of tests to carry out these processes:

  • Satisfaction surveys
  • A/B testing
  • In-situ navigation testing
  • Remote navigation testing
  • Focus groups
  • 5-second testing or first-click testing
Testing Service

Tools we work with:

UX tools

Companies that trust IN US.

Musa logo
Ingenico logo
NextStreaming logo
Pescanova logo
DeBuenCafé logo
Instituto Barcelona logo
Instituto Barcelona logo
Laboratorios Urgo logo
Hacienda Guzmán logo
Campus Training logo
Fundación logo
Pearson logo
Addalia logo
Vía Célere logo
Madrid Alquila logo
Inmoversión logo
Mambu Logo
Neteris Logo
Oncocir Logo
Alhambra Systems Logo
Amalfi Logo
Henry Schein Logo
Orliman Logo
Colegio oficial de farmacéuticos de Madrid Logo
Carrefour Logo
Altostratus Logo
Deliverect Logo
Sato Logo
Syngenta Logo
Lesaffre Logo
Roche logo
Ebro Foods Logo
Takeda Logo
Sanitas logo
Coosur logo
Cámara de Madrid logo
Aegon logo
Fundación Telefónica logo
WatchGuard Logo
Peugeot logo
Citroën logo
La Española logo
ESIC logo
Congreso de los Diputados Logo
Uponor logo
Interxion logo
Makro logo
Seur logo
Clínica Baviera logo
Gfk Emer Research logo
Manpower Group logo
CB Richard Ellis logo
Neoris Logo
Asociación Empresarial de Acuicultura de España Logo
Colegio Oficial Psicólogos logo
Endesa X Logo
Amadeus logo
Bayer logo
Fagor logo
Sareb Logo
Culmia Logo

How can we help you?

  • Salesforce - Salesforce Consulting Partner Salesforce - Salesforce Consulting Partner
  • Hubspot - Hubspot Partner Hubspot - Hubspot Partner
  • Google - Google Partner Premier Google - Google Partner Premier
  • Meta - Meta Business Partner Meta - Meta Business Partner
  • Mailchimp - Mailchimp Expert Partner Mailchimp - Mailchimp Expert Partner
  • Semrush - Semrush Partner Semrush - Semrush Partner
  • Amazon - Amazon Advertising Amazon - Amazon Advertising

© MarketiNet Agencia de Marketing Digital S.L. 2022