Pardot scoring categories: What are they and what are they for?

Gemma Bataller. February 22, 2024

Pardot Account Engagement allows you to track and evaluate prospects' engagement with the content and campaigns you're launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.


Topic: SF Account Engagement Pardot

The 3 types of Pardot/MCAE email testing

Leticia Moriana. December 14, 2023

Email marketing has become a fundamental strategy for many companies in the world of digital marketing. The ability to send direct, personalized messages to potential and existing customers has proven to be highly effective in generating leads and fostering customer loyalty. However, sending an email without prior verification can be risky, as there could be errors that affect the recipients' perception of the message.

 

Topic: SF Account Engagement Pardot

Google Ads Connector for Pardot: setup, reports, and considerations

Antonio Jordana. December 7, 2023

Google Ads is a marketing channel that can generate a large number of opportunities or quickly consume a company's budget. Marketers and business owners fear wasting money on digital media ads. Even though you can get many conversions, proving the quality of those leads is another challenge.

Topic: SF Account Engagement Pardot

How to Set Up the Pardot Tracker Domain and its DNS

Santiago Tabuenca. November 23, 2023

Setting up the tracker domain in Pardot allows users to customize the URLs of items used in Pardot campaigns, avoiding using the go.pardot.com domain.

Topic: SF Account Engagement Pardot

Field synchronization between Salesforce CRM and MCAE - Pardot

Santiago Tabuenca. October 12, 2023

Once we set up a field in MCAE/Pardot and sync it with Salesforce, there are a number of aspects to take into account and not all of them are as obvious as they seem.

Topic: SF Account Engagement Pardot

Mapping Salesforce CRM and Marketing Cloud Account Engagement Fields

Santiago Tabuenca. October 5, 2023

Some important aspects to take into account when “mapping” the fields between SF and Marketing Cloud Account Engagement - Pardot:

Topic: SF Account Engagement Pardot

How to create a Double Opt-In with Pardot

Leticia Moriana. September 28, 2023

Double opt-in is a process that serves to verify the consent of new contacts who subscribe to a list to receive communications via email, whether informative or commercial. So here we are going to explain how to create it using Pardot.

Keep reading for all the details!

 

Topic: SF Account Engagement Pardot

Account Engagement/Pardot forms

Gemma Bataller. August 24, 2023

When we start organizing ACCOUNT ENGAGEMENT MCAE/PARDOT for our clients, usually a question arises: whether to use one form for all Pardot marketing resources or instead duplicate the form for each new piece of content.

 


We are always looking for ways to streamline processes and therefore reduce the number of forms; but you have to weigh the pros and cons of each of the options, so that we find out what is the best solution for each instance of Pardot.


Topic: SF Account Engagement Pardot

How to retrieve UTMs in forms with Pardot IFRAME

Santiago Tabuenca. July 20, 2023

As we discussed in our previous article on the “Google Analytics Connector for Pardot”, it is not always easy to retrieve the UTMs so that this information appears to you in the leads once you activate the Google Analytics Connector. In this article we are going to see how to retrieve the UTM in forms with Pardot Iframe.

 

Topic: SF Account Engagement Pardot

Configuring Google Analytics Events and Goals in Pardot

Santiago Tabuenca. June 22, 2023

Here are some interesting things that will help you when analyzing and controlling your marketing strategy with Pardot. Specifically, we'll look at setting up Google Analytics events and goals in Pardot.

Topic: SF Account Engagement Pardot

New ebook: Pardot/Account Engagement Campaign Management in Salesforce

Paola Braojos. June 16, 2023

Knowing how to create and manage campaigns using both Account Engagement and Salesforce is a fundamental task that every marketing professional who uses these tools should know and put into practice. However, sometimes, some doubts may arise. For example, do we know how to correctly create Salesforce and Account Engagement campaign hierarchies? Or do we adequately analyze the ROI of Account Engagement campaigns in Salesforce?

 

Topic: SF Account Engagement Pardot

How to set up the Salesforce Account Engagement - Pardot tracker domain

Santiago Tabuenca. May 16, 2023

Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".

 

Topic: SF Account Engagement Pardot