At MarketiNet, we place great value on web analytics. We objectively measure results and make data-driven decisions.
Before we can analyze a website, it is necessary to carry out a series of actions that will help us successfully measure the marketing actions we undertake in the future.
Tools for day-to-day coordination
Specialized production team
Google Analytics 4 is the new platform from Google for analyzing data from a website or an application. It replaces the previous version, Google Analytics Universal (GAU).
A comprehensive solution to increase the number of conversions
To improve the conversion rate of a business, we analyze the steps users take before converting and identify areas with potential for improvement.
After this analysis, we brainstorm and propose changes to enhance those steps. For this, we have a Usability/UX team in place.
Web analytics solves the doubts that arise in digital organizations
We create interactive dashboards with Looker Studio. In this platform, we can combine different data sources: GA4, Google Ads, Search Console, Facebook Ads, LinkedIn Ads, and more.