Web Analytics Agency

Web Analytics Services

We are specialists in tagging, measuring, and interpreting the data provided by the digital environment. Web analytics is more than just a snapshot of what is happening in the present moment. It tells the story of the changes we have made on the website.

analytics tools

CONTINUOUS IMPROVEMENT SERVICE

At MarketiNet, we place great value on web analytics. We objectively measure results and make data-driven decisions.

Before we can analyze a website, it is necessary to carry out a series of actions that will help us successfully measure the marketing actions we undertake in the future.

Specialists in web analytics Analytical graphs Data-driven decision making Mobile web analytics

WORKING
MODEL

Company icon

Your company

Tools for day-to-day coordination

Tools used

Certified
consultant

Certified consultant specialist consultant

Specialized production team

Specialized production team
Journeys

Consultancy

Tracking

Tracking

Activation

Activation

Tagging

Tagging

Proposal

Proposal

Configuration

Configuration

Analytics

Analytics

Google Analytics 4 (GA4) configuration

Google Analytics 4 is the new platform from Google for analyzing data from a website or an application. It replaces the previous version, Google Analytics Universal (GAU).

  • Events
  • Conversions
  • Content Groups
  • Audiences
  • Consent Mode
  • Custom Reports
Google Analytics 4 (GA4) configuration
Improving conversion rate (CRO)

IMPROVING CONVERSION RATE (CRO)

A comprehensive solution to increase the number of conversions

To improve the conversion rate of a business, we analyze the steps users take before converting and identify areas with potential for improvement.

After this analysis, we brainstorm and propose changes to enhance those steps. For this, we have a Usability/UX team in place.

ASKED QUESTIONS (FAQs) THAT SOLVE WEB ANALYTICS

Web analytics solves the doubts that arise in digital organizations

  • What traffic channel generates the most conversions?
  • What path does the user take until they convert?
  • How many days does it take for a user to make a purchase decision from their first session?
  • How do users interact based on the product category?
  • What is the behavior of users who complete a conversion?

Interactive Dashboards

We create interactive dashboards with Looker Studio. In this platform, we can combine different data sources: GA4, Google Ads, Search Console, Facebook Ads, LinkedIn Ads, and more.



Interactive Dashboards with Looker Studio

Companies that TRUST US

Musa logo
Ingenico logo
NextStreaming logo
Pescanova logo
DeBuenCafé logo
Instituto Barcelona logo
Instituto Barcelona logo
Laboratorios Urgo logo
Hacienda Guzmán logo
Campus Training logo
Fundación Universidad.es logo
Pearson logo
Addalia logo
Vía Célere logo
Madrid Alquila logo
Inmoversión logo
Mambu Logo
Neteris Logo
Oncocir Logo
Alhambra Systems Logo
Amalfi Logo
Henry Schein Logo
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Colegio oficial de farmacéuticos de Madrid Logo
Carrefour Logo
Altostratus Logo
Deliverect Logo
Sato Logo
Syngenta Logo
Lesaffre Logo
Roche logo
Ebro Foods Logo
Takeda Logo
Sanitas logo
Coosur logo
Cámara de Madrid logo
Aegon logo
Fundación Telefónica logo
WatchGuard Logo
Peugeot logo
Citroën logo
La Española logo
ESIC logo
Congreso de los Diputados Logo
Uponor logo
Interxion logo
Makro logo
Seur logo
Clínica Baviera logo
Gfk Emer Research logo
Manpower Group logo
CB Richard Ellis logo
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Asociación Empresarial de Acuicultura de España Logo
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