Web Analytics Agency
We are specialists in tagging, measuring, and interpreting the data provided by the digital environment. Web analytics is more than just a snapshot of what is happening in the present moment. It tells the story of the changes we have made on the website.
CONTINUOUS IMPROVEMENT SERVICE
At MarketiNet, we place great value on web analytics. We objectively measure results and make data-driven decisions.
Before we can analyze a website, it is necessary to carry out a series of actions that will help us successfully measure the marketing actions we undertake in the future.
MODEL
Google Analytics 4 (GA4) configuration
Google Analytics 4 is the new platform from Google for analyzing data from a website or an application. It replaces the previous version, Google Analytics Universal (GAU).
- Events
- Conversions
- Content Groups
- Audiences
- Consent Mode
- Custom Reports
IMPROVING CONVERSION RATE (CRO)
A comprehensive solution to increase the number of conversions
To improve the conversion rate of a business, we analyze the steps users take before converting and identify areas with potential for improvement.
After this analysis, we brainstorm and propose changes to enhance those steps. For this, we have a Usability/UX team in place.
Web analytics solves the doubts that arise in digital organizations
- What traffic channel generates the most conversions?
- What path does the user take until they convert?
- How many days does it take for a user to make a purchase decision from their first session?
- How do users interact based on the product category?
- What is the behavior of users who complete a conversion?
Interactive Dashboards
We create interactive dashboards with Looker Studio. In this platform, we can combine different data sources: GA4, Google Ads, Search Console, Facebook Ads, LinkedIn Ads, and more.
