Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".
This customization makes the tracking links look more professional and strengthens the company's brand image.
In addition, using the tracker domain gives you control over the security of your tracking links. By using a custom domain, you can obtain SSL certificates for that domain, ensuring that the tracking links are secure and reliable for your recipients.
Steps to configure the tracker domain
Here are the steps to configure the tracker domain in Pardot, starting with creating the domain in Pardot and obtaining the DNS instructions:
That's it! Now your Pardot tracking links will have a more professional look with the custom domain "go.marketinet.com". Note that changes to DNS records may take a few hours to propagate, so you may need to wait some time before the configuration takes effect.
However, you can see a clear example of how to do it by watching this video:
We hope it helps you!