Digital Marketing Blog

Every company, regardless of its size or industry, considers the organisation of events as an essential strategy, whether in online format through webinars or face-to-face. The main objective here is to attract as many customers or potential customers as possible, thus providing the opportunity to interact and build solid relationships.

Many professionals turn to the well-known GPT Chat to complement their work and become more efficient in their tasks, as these types of Artificial Intelligence (AI) technologies are meant to help us, not replace us.

As we have already mentioned in some other posts, any social media strategy is an essential part of any digital marketing plan . This is why it is so important to find the best way to do it. And this is precisely when certain platforms come into play—such as HubSpot—. 

Pardot Account Engagement allows you to track and evaluate prospects' engagement with the content and campaigns you're launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.

Nowadays, with WhatsApp in Marketing Cloud, communications with customers can be more fluid, personalized and better adapted to the customer's needs. And, like other channels, WhatsApp also offers different types of messages that we can use to get in touch with our customers.

In this article, we will guide you through the process of assigning the necessary access to a user in Salesforce to manage marketing configuration, specifically on the Marketing Cloud Account Engagement/Pardot platform. Proper configuration will allow the user to manage the Pardot engagement account without limitations. Here is a detailed breakdown of the steps to follow: 

In this post, we'll explore seven key practices that will help you get the most out of the combination of Salesforce and Google Ads for your marketing and sales strategies. 

This project started with a very clear brief, to migrate our client's marketing automation system from a high-cost platform to another platform that would provide them with the same value and reduce the cost. The consultancy service started with an analysis of their entire database and the creation of a migration plan.

Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, we supported Laboratorios Niam in the development of this strategy.

Email marketing has become a fundamental strategy for many companies in the world of digital marketing. The ability to send direct, personalized messages to potential and existing customers has proven to be highly effective in generating leads and fostering customer loyalty. However, sending an email without prior verification can be risky, as there could be errors that affect the recipients' perception of the message.

Google Ads is a marketing channel that can generate a large number of opportunities or quickly consume a company's budget. Marketers and business owners fear wasting money on digital media ads. Even though you can get many conversions, proving the quality of those leads is another challenge.

Climate change is a reality that already affects us all and will alter our environment if we do not take urgent and committed measures at all levels to stop it. At MarketiNet, we are aware that big changes begin with small individual actions and we want to contribute doing our bit.