Landing pages of Pardot VS Lead Gen Forms of LinkedIn Ads

Published by Antonio Jordana el Jul 27, 2020 11:19:34 AM

For some years we have been designing and executing for some of our B2B customers Pardot campaigns with lead generation forms or Lead Gen Forms offered by some social networks. In today's article, we will delve into the use of those campaigns on the LinkedIn Ads platform and offer some recommendations that will allow us to decide when you should take users to a Pardot landing page and when to a LinkedIn Ads Lead Gen Form. 


Topic: Content y Redes Sociales, Salesforce Pardot

How to create a multi-language preference center in Pardot

Published by Santiago Tabuenca el Jul 13, 2020 11:34:54 AM

In this article we are going to explain how you can create a multi-language preference center in Pardot. This is a common theme, but little has been written about it. This kind of strategies simplifies management for companies or organizations that have a multinational activity, avoiding the need to create preference centers and their corresponding links.


Topic: Salesforce Pardot