Digital Marketing Blog

The first thing we have to say is that the name of the Google Analytics connector for Pardot is confusing, it makes you understand that it will connect Google Analytics and Pardot and do some data transfer, but it is not that, it actually does something more "simple"; what it does is retrieve the utm variables from the URL of the form's containing page.

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center

If you want to activate automatic synchronization from Salesforce CRM to Pardot and you have the problem of having many records in your CRM (or you have many others that you have no desire to have in Pardot), I tell you that I have good news and bad news.Which one do you want me to start with?

In some previous articles, we saw how Pardot and Salesforce CRM synchronization works. Pardot Sync has an area where you can monitor if you are experiencing synchronization between Pardot and Salesforce errors once you had set it up and activated it. In this article, we will see how to avoid and correct these errors.

In previous articles, we commented on how the synchronization of Pardot and Salesforce CRM works, which is one of the most complex parts to understand. Here are some tips prior to synchronizing Pardot - Salesforce.

The synchronization of Pardot with SalesForce is a complex area, which usually is difficult to understand for many people in the marketing divisions, whom after all are the main users of Pardot.

In this article, we are going to explain its basic functionality, which is important for you to understand

For years now, Pardot has changed the configuration of this tool for unique prospect identification. This is logical, SalesForce bought Pardot as the typical Inbound or Automation B2B tool and at that time they had the email data as the only field. However, the logical next step was its increasingly integration with SalesForce CRM and that is when the well-known CRM ID appeared as unique data. 

We have presented in a previous article the range of automation possibilities that Pardot has, now we are going to talk about one of the most versatile tools it has, the Automation Rules, a system in which you define some entry criteria for trigger an action or several consecutively. The system waits for each user to trigger the automation rule and executes the actions at the user level (these rules can be unique or repetitive). 

Pardot is a Salesforce Inbound and Automation Marketing system especially aimed at the B2B environment. When SalesForce acquired this tool, it still had a long way to go and, mainly regarding the integration with the SalesForce ecosystem, in order to become a perfect tool for customer acquisition and conversion strategies.

For some years we have been designing and executing for some of our B2B customers Pardot campaigns with lead generation forms or Lead Gen Forms offered by some social networks. In today's article, we will delve into the use of those campaigns on the LinkedIn Ads platform and offer some recommendations that will allow us to decide when you should take users to a Pardot landing page and when to a LinkedIn Ads Lead Gen Form.