Development in Salesforce Marketing Cloud: Ampscript or SSJS? - Part 3

Santiago Tabuenca. Jun 1, 2023 1:26:02 PM

As we have previously mentioned, in chapter 2 of the "Development in Salesforce Marketing Cloud" series, within the advantages and disadvantages of both languages is the issue of the performance of each one.

 

Topic: SF Marketing Cloud

Development in Salesforce Marketing Cloud: Ampscript or SSJS? - Part 2

Santiago Tabuenca. May 25, 2023 12:09:34 PM

When developing in Salesforce Marketing Cloud, many times you will come across the question of which language you should choose, and as usual, the answer is it depends. It depends on whether the development is in an email for a simple customization, it is in a cloudpage, if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also have an influence, such as whether you prefer one type of encoding and syntax or another or more or less advanced error handling.

 

Topic: SF Marketing Cloud

Development in Salesforce Marketing Cloud: Ampscript or SSJS? - Part 1

Santiago Tabuenca. May 17, 2023 11:58:15 AM

When developing in Salesforce Marketing Cloud, many times you will find the question of which language you should choose, and as usual, the answer is "It depends". It depends on whether the development you are working on is an email for simple customization, it is on a cloud page if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also influence, such as when the differences are not many, or there is a preference for one type of coding or another.

Topic: SF Marketing Cloud

How to set up the Salesforce Account Engagement - Pardot tracker domain

Santiago Tabuenca. May 16, 2023 1:05:04 PM

Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".

 

Topic: SF Account Engagement Pardot

We are Salesforce Marketing Cloud Official Partner Agency

Paola Braojos. May 11, 2023 4:48:07 PM

Growing and improving are main objectives for us, in MarketiNet, and for this reason, we have managed to get a new partner. We are now an Official Partner of Salesforce Marketing Cloud and we have the Marketing Cloud Email Specialist and Marketing Cloud Consultant certifications. Therefore, if you are looking for a Salesforce Agency, you are in the right place!

 

Topic: SF Marketing Cloud

How to set up the email sending domain in Pardot / Account Engagement

Santiago Tabuenca. May 4, 2023 11:06:02 AM

The Pardot Email sending domain is a feature that allows you to send emails using your own domain instead of Pardot's domain. This means that the emails you send through Pardot will appear as if they are being sent from your own email address, rather than using Pardot's domain.

 

Topic: SF Account Engagement Pardot

Main advantages of segmentation in Salesforce Marketing Cloud

Santiago Tabuenca. Apr 27, 2023 2:40:30 PM

Segmentation has many advantages, not only in terms of email performance but also in terms of long-term ROI and Customer Lifetime Value. In this article, we will see the main advantages of segmentation in Salesforce Marketing Cloud.

 

Topic: SF Marketing Cloud

Definition of campaign types and statuses in Salesforce for Account Engagement/Pardot

Santiago Tabuenca. Apr 25, 2023 10:43:12 AM

In this article, we will cover various topics related to the definition, creation, and management of campaigns between Account Engagement/Pardot and Salesforce. We assume that you have connected your campaigns with Salesforce to manage them from there.

Topic: SF Account Engagement Pardot

How to configure the tracker domain in Salesforce Marketing Cloud Account Engagement - Pardot

Santiago Tabuenca. Apr 24, 2023 5:08:41 PM

Configuring the tracker domain in Pardot allows users to customize the URLs of the elements used in Pardot campaigns, avoiding the use of the go.pardot.com domain.

Topic: SF Account Engagement Pardot

How to maintain a good email sender reputation in Pardot?

Alejandra Molano. Apr 20, 2023 4:18:06 PM

One of the main indicators of email marketing is the percentage of email deliverability, this factor is directly affected by the reputation established by email providers, so it is essential to carry out a constant verification. In this article we show you how to improve your email sender reputation in Pardot.

 

Topic: SF Account Engagement Pardot

The pillars of segmentation in Salesforce Marketing Cloud

Santiago Tabuenca. Apr 17, 2023 6:24:45 PM

Sometimes when you talk about segmentation, it is reduced to segmenting by gender, age group, and little more, but once you start, segmentation can be infinite. The main limitation is usually the data you have in your database. In this article we tell you about the pillars of segmentation in Salesforce Marketing Cloud.

 

Topic: SF Marketing Cloud

The Importance of the Data Model in Salesforce Marketing Cloud

Santiago Tabuenca. Mar 31, 2023 12:40:12 PM

In Salesforce Marketing Cloud, the foundation of creating the most perfect data ecosystem possible has a clear objective: to get the most out of this tool and of the data itself. Thus, with this it will be possible to segment, personalize, transact, feed your customers with additional data, etc. In this article we tell you about the importance of the data model in Salesforce Marketing Cloud.

 

Topic: SF Marketing Cloud