For years now, Pardot has changed the configuration of this tool for unique prospect identification. This is logical, SalesForce bought Pardot as the typical Inbound or Automation B2B tool and at that time they had the email data as the only field. However, the logical next step was its increasingly integration with SalesForce CRM and that is when the well-known CRM ID appeared as unique data. 

We have presented in a previous article the range of automation possibilities that Pardot has, now we are going to talk about one of the most versatile tools it has, the Automation Rules, a system in which you define some entry criteria for trigger an action or several consecutively. The system waits for each user to trigger the automation rule and executes the actions at the user level (these rules can be unique or repetitive). 

Pardot is a Salesforce Inbound and Automation Marketing system especially aimed at the B2B environment. When SalesForce acquired this tool, it still had a long way to go and, mainly regarding the integration with the SalesForce ecosystem, in order to become a perfect tool for customer acquisition and conversion strategies.

For some years we have been designing and executing for some of our B2B customers Pardot campaigns with lead generation forms or Lead Gen Forms offered by some social networks. In today's article, we will delve into the use of those campaigns on the LinkedIn Ads platform and offer some recommendations that will allow us to decide when you should take users to a Pardot landing page and when to a LinkedIn Ads Lead Gen Form. 

In this article we are going to explain how you can create a multi-language preference center in Pardot. This is a common theme, but little has been written about it. This kind of strategies simplifies management for companies or organizations that have a multinational activity, avoiding the need to create preference centers and their corresponding links.