What is the Salesforce Marketing Cloud contact model?

Santiago Tabuenca. Sep 29, 2022 12:42:23 PM

Since Marketing Cloud is a platform where you have several possibilities to contact a user, it is essential to have traceability if you send an email, an SMS or a push, not to mention if you use Social Studio and more media that will be added in the future. In this article we will see what is the contact model in Salesforce Marketing Cloud.

Topic: SF Marketing Cloud

Inbound Marketing and Marketing Automation Strategy | Vía Célere

Paola Braojos. Sep 29, 2022 12:33:34 PM

Vía Célere is a real estate company specialised in the development, investment and management of residential assets.

Topic: Projects

Marketing Cloud Email Management Service - Roche

Gemma Bataller. Sep 29, 2022 12:30:29 PM


Our certified Salesforce Marketing Cloud Email Specialists are responsible for managing and supporting Roche through the Marketing Cloud platform. A service that covers everything from the beginning of the process to the final report.

Topic: Projects

What data is important for Marketing Cloud and your business?

Santiago Tabuenca. Sep 8, 2022 10:55:19 AM

Sometimes "greed breaks the bag", it could not be said better. Here, the capacity of synthesis is a good advisor and less is more. And it is often enough with segmented information about your user, instead of the complete detail of all the information, although let's take it in parts. In this article, we will see what data is important for Marketing Cloud.

Topic: SF Marketing Cloud

Aspects of Salesforce CRM and Marketing Cloud synchronization

Santiago Tabuenca. Aug 24, 2022 2:31:04 PM

There are different aspects of synchronizing Salesforce CRM and Marketing Cloud. One clear aspect is the advantage of having your CRM data linked to the Marketing Cloud, and even more so if you are joining other areas of the Salesforce Cloud. All that information and clouds enrich each other in order to generate a unique user experience.

Topic: SF Marketing Cloud

Inbound Marketing | Mambu

Laura Rodríguez Vaquero. Jul 18, 2022 11:49:24 AM


At MarketiNet we worked with Mambu on their Inbound Marketing strategy with the aim of improving the lead acquisition process for the entire market of Europe, Middle East and North Africa.

Topic: Projects

Inbound and Automation Project with Hubspot - ManpowerGroup

Laura Rodríguez Vaquero. Jul 18, 2022 12:00:00 AM

ManpowerGroup, a leading multinational company in talent strategy, trusted us to create their new website "Future of work" which was developed with Hubspot, an Inbound Marketing and Marketing Automation tool.

Topic: Projects

Salesforce Marketing Cloud Consulting | Takeda

Gemma Bataller. Jul 15, 2022 12:02:03 PM

For Takeda, it is important to maintain personalised and timely communication with each of the doctors they communicate with. Through various automated email campaigns, they promote product news, invitations to events and relevant information, thus boosting their loyalty.

Topic: Projects

Understanding contacts in Marketing Cloud and its relationships

Santiago Tabuenca. Jul 4, 2022 12:29:38 PM

Multichannel is already something natural in almost all companies when it comes to communicating with their leads or customers. We receive emails, push communications, SMS, etc. It is already little postal correspondence that we receive. In this article we are going to try to understand the contacts in Marketing Cloud and its relationships.

Topic: SF Marketing Cloud

Data Designer: Designing our data structure in Marketing Cloud

Santiago Tabuenca. Jun 28, 2022 10:38:29 AM

Now that we are clearer about what data we will have in Marketing Cloud (synchronized data, additional auxiliary tables, etc.), it is important to design the information we want to have structured and use it for single sends, journeys, etc. in Contact Builder. For this we will use DATA DESIGNER.

Topic: SF Marketing Cloud

Google Analytics Connector for Pardot

Santiago Tabuenca. Feb 2, 2022 1:32:49 PM

The first thing we have to say is that the name of the Google Analytics connector for Pardot is confusing, it makes you understand that it will connect Google Analytics and Pardot and do some data transfer, but it is not that, it actually does something more "simple"; what it does is retrieve the utm variables from the URL of the form's containing page.

Topic: SF Pardot

Pardot Preference Center: Good practices to consider

Santiago Tabuenca. Oct 22, 2021 2:01:49 PM

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center

Topic: SF Pardot