Digital Marketing Blog

As we have previously mentioned, in chapter 2 of the "Development in Salesforce Marketing Cloud" series, within the advantages and disadvantages of both languages is the issue of the performance of each one.

When developing in Salesforce Marketing Cloud, many times you will find the question of which language you should choose, and as usual, the answer is "It depends". It depends on whether the development you are working on is an email for simple customization, it is on a cloud page if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also influence, such as when the differences are not many, or there is a preference for one type of coding or another.

Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".

The Pardot Email sending domain is a feature that allows you to send emails using your own domain instead of Pardot's domain. This means that the emails you send through Pardot will appear as if they are being sent from your own email address, rather than using Pardot's domain.

Segmentation has many advantages, not only in terms of email performance but also in terms of long-term ROI and Customer Lifetime Value. In this article, we will see the main advantages of segmentation in Salesforce Marketing Cloud.

In this article, we will cover various topics related to the definition, creation, and management of campaigns between Account Engagement/Pardot and Salesforce. We assume that you have connected your campaigns with Salesforce to manage them from there.

Configuring the tracker domain in Pardot allows users to customize the URLs of the elements used in Pardot campaigns, avoiding the use of the go.pardot.com domain.

One of the main indicators of email marketing is the percentage of email deliverability, this factor is directly affected by the reputation established by email providers, so it is essential to carry out a constant verification. In this article we show you how to improve your email sender reputation in Pardot.

Sometimes when you talk about segmentation, it is reduced to segmenting by gender, age group, and little more, but once you start, segmentation can be infinite. The main limitation is usually the data you have in your database. In this article we tell you about the pillars of segmentation in Salesforce Marketing Cloud.

In Salesforce Marketing Cloud, the foundation of creating the most perfect data ecosystem possible has a clear objective: to get the most out of this tool and of the data itself. Thus, with this it will be possible to segment, personalize, transact, feed your customers with additional data, etc. In this article we tell you about the importance of the data model in Salesforce Marketing Cloud.