Digital Marketing Blog

Vía Célere is a real estate company specialised in the development, investment and management of residential assets.

Our certified Salesforce Marketing Cloud Email Specialists are responsible for managing and supporting Roche through the Marketing Cloud platform. A service that covers everything from the beginning of the process to the final report.

Sometimes "greed breaks the bag", it could not be said better. Here, the capacity of synthesis is a good advisor and less is more. And it is often enough with segmented information about your user, instead of the complete detail of all the information, although let's take it in parts. In this article, we will see what data is important for Marketing Cloud.

At MarketiNet we worked with Mambu on their Inbound Marketing strategy with the aim of improving the lead acquisition process for the entire market of Europe, Middle East and North Africa.

For Takeda, it is important to maintain personalised and timely communication with each of the doctors they communicate with. Through various automated email campaigns, they promote product news, invitations to events and relevant information, thus boosting their loyalty.

Multichannel is already something natural in almost all companies when it comes to communicating with their leads or customers. We receive emails, push communications, SMS, etc. It is already little postal correspondence that we receive. In this article we are going to try to understand the contacts in Marketing Cloud and its relationships.

Now that we are clearer about what data we will have in Marketing Cloud (synchronized data, additional auxiliary tables, etc.), it is important to design the information we want to have structured and use it for single sends, journeys, etc. in Contact Builder. For this we will use DATA DESIGNER.

The first thing we have to say is that the name of the Google Analytics connector for Pardot is confusing, it makes you understand that it will connect Google Analytics and Pardot and do some data transfer, but it is not that, it actually does something more "simple"; what it does is retrieve the utm variables from the URL of the form's containing page.

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center