Neoris leads the digital transformation of companies by offering solutions for: big data, digital architecture, artificial intelligence...
Topic: Projects
As we discussed in our previous article on the “Google Analytics Connector for Pardot”, it is not always easy to retrieve the UTMs so that this information appears to you in the leads once you activate the Google Analytics Connector. In this article we are going to see how to retrieve the UTM in forms with Pardot Iframe.
Topic: SF Account Engagement Pardot
Until now we have dealt with aspects such as the segmentation of a Data Extension or the interrelationship with several Data Extensions. Now more data comes into play, it will come from the DataViews, those tables that are often unknown to many users and that have important information to be able to enrich segmentations and therefore, efficiency in our communication strategy.
Topic: SF Marketing Cloud
In a previous article we talked about the possibilities of the Filtered Data Extension, a very useful tool for segmentation.
What we must pursue with our Email Marketing strategy must be in line with the widely used phrase of sending the right message to the right person at the right time.
Topic: SF Marketing Cloud
Knowing how to create and manage campaigns using both Account Engagement and Salesforce is a fundamental task that every marketing professional who uses these tools should know and put into practice. However, sometimes, some doubts may arise. For example, do we know how to correctly create Salesforce and Account Engagement campaign hierarchies? Or do we adequately analyze the ROI of Account Engagement campaigns in Salesforce?
Topic: SF Account Engagement Pardot
As we have commented in previous articles, if we want to improve our segmentations and especially our results in our Marketing Cloud strategy, it is essential to develop increasingly precise queries, and this is where DataViews come into play.
Topic: SF Marketing Cloud
When developing in Salesforce Marketing Cloud, many times you will come across the question of which language you should choose, and as usual, the answer is it depends. It depends on whether the development is in an email for a simple customization, it is in a cloudpage, if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also have an influence, such as whether you prefer one type of encoding and syntax or another or more or less advanced error handling.
Topic: SF Marketing Cloud
When developing in Salesforce Marketing Cloud, many times you will find the question of which language you should choose, and as usual, the answer is "It depends". It depends on whether the development you are working on is an email for simple customization, it is on a cloud page if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also influence, such as when the differences are not many, or there is a preference for one type of coding or another.
Topic: SF Marketing Cloud
