Double opt-in is a process that serves to verify the consent of new contacts who subscribe to a list to receive communications via email, whether informative or commercial. So here we are going to explain how to create it using Pardot.

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None of what we've discussed so far about using SQL QUERY instead of filtered Data Extensions would make sense, if you didn't want to get the most out of it by joining tables. In Marketing Cloud you can join your Data Extensions with others through relationships. In addition, you have the DataViews (very interesting information for segmentation) and even new tables generated by Einstein.

In the world of digital marketing, message personalization is key to engaging your audience and creating meaningful interactions. Salesforce Marketing Cloud is a platform that allows marketing professionals to create and send highly personalized messages,

AMPscript is a scripting language used in Salesforce Marketing Cloud to personalize and enhance marketing communications, such as emails and text messages. Functions in AMPscript are code blocks that perform specific tasks, such as data manipulation, mathematical calculations, and text formatting. Below, we will explore the general structure of an AMPscript function, different types of functions, and examples of some key functions.

Enhance your marketing strategy with the powerful conditional logic capabilities in AMPscript! In this article, I'll guide you through the fundamentals of conditional logic using the IF, IIF, and FOR NEXT functions in your Salesforce Marketing Cloud account (formerly known as Pardot). Even if you don't have programming experience, you'll be able to leverage these tools to increase engagement and enhance your marketing campaigns.

Can you imagine sending emails and SMS messages that feel like individual and unique conversations? With AMPscript, a scripting tool exclusive to Salesforce Marketing Cloud, this vision becomes a reality. AMPscript allows you to personalize your digital communications precisely and meaningfully, unlocking the potential of personalization.

SQL or Structured Query Language is a language designed to manage and retrieve information from relational database management systems. One of its main characteristics is the handling of algebra and relational calculus to perform queries in order to retrieve, easily, information from databases, as well as make changes to them.

Implementing a CRM may seem like a complicated process, but it doesn't have to be. With a little planning and effort, any business can successfully implement a CRM. As you know, a CRM (Customer Relationship Management) is a digital system that companies use to manage their relationships with current leads and customers.  

The effectiveness of an action (or a sequence of messages) consists in addressing the appropriate message to the appropriate person and at the appropriate time through the channel in which the user is most likely to receive that message. All this has a lot to do with segmentation, that is, looking for that right person and that decisive moment to later use the best channel for it. 

When we start organizing ACCOUNT ENGAGEMENT MCAE/PARDOT for our clients, usually a question arises: whether to use one form for all Pardot marketing resources or instead duplicate the form for each new piece of content.

We are always looking for ways to streamline processes and therefore reduce the number of forms; but you have to weigh the pros and cons of each of the options, so that we find out what is the best solution for each instance of Pardot.

When we talk about email marketing reports, we usually think of the reports that we normally obtain in the different sending tools for each of the emails that we launch with the most common metrics or KPIs: openings, click-through, etc.

In Mailchimp we can find audience and campaign reports, and also others with somewhat more specific data, although not all of them are available for all plans. In this article, we are going to review the most common ones and what data we can obtain in each case.

The boom in online shopping and digital processes accelerated digital transformation in all types of companies, increasing competition and making clear the need for a qualified sales team to transform a potential customer into a final customer. Differentiation from the competition becomes a key and determining factor for the sale, although it is also decisive to know in depth the needs of our potential client and provide them with the solutions they need.