Santiago Tabuenca

Santiago Tabuenca
Socio consultor en MarketiNet.
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Recient posts

How to retrieve UTMs in forms with Pardot IFRAME

Santiago Tabuenca. July 20, 2023

As we discussed in our previous article on the “Google Analytics Connector for Pardot”, it is not always easy to retrieve the UTMs so that this information appears to you in the leads once you activate the Google Analytics Connector. In this article we are going to see how to retrieve the UTM in forms with Pardot Iframe.

 

Topic: SF Account Engagement Pardot

Segmentations, SQL and DataViews in Salesforce Marketing Cloud

Santiago Tabuenca. July 6, 2023

Until now we have dealt with aspects such as the segmentation of a Data Extension or the interrelationship with several Data Extensions. Now more data comes into play, it will come from the DataViews, those tables that are often unknown to many users and that have important information to be able to enrich segmentations and therefore, efficiency in our communication strategy.

 

Topic: SF Marketing Cloud

How to Take Advantage of SQL Query in Salesforce Marketing Cloud

Santiago Tabuenca. June 29, 2023

In a previous article we talked about the possibilities of the Filtered Data Extension, a very useful tool for segmentation.

What we must pursue with our Email Marketing strategy must be in line with the widely used phrase of sending the right message to the right person at the right time.

Topic: SF Marketing Cloud

Configuring Google Analytics Events and Goals in Pardot

Santiago Tabuenca. June 22, 2023

Here are some interesting things that will help you when analyzing and controlling your marketing strategy with Pardot. Specifically, we'll look at setting up Google Analytics events and goals in Pardot.

Topic: SF Account Engagement Pardot

How to Use DataViews with SQL in Salesforce Marketing Cloud

Santiago Tabuenca. June 8, 2023

As we have commented in previous articles, if we want to improve our segmentations and especially our results in our Marketing Cloud strategy, it is essential to develop increasingly precise queries, and this is where DataViews come into play.

Topic: SF Marketing Cloud

Development in Salesforce Marketing Cloud: Ampscript or SSJS? - Part 3

Santiago Tabuenca. June 1, 2023

As we have previously mentioned, in chapter 2 of the "Development in Salesforce Marketing Cloud" series, within the advantages and disadvantages of both languages is the issue of the performance of each one.

 

Topic: SF Marketing Cloud

Development in Salesforce Marketing Cloud: Ampscript or SSJS? - Part 2

Santiago Tabuenca. May 25, 2023

When developing in Salesforce Marketing Cloud, many times you will come across the question of which language you should choose, and as usual, the answer is it depends. It depends on whether the development is in an email for a simple customization, it is in a cloudpage, if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also have an influence, such as whether you prefer one type of encoding and syntax or another or more or less advanced error handling.

 

Topic: SF Marketing Cloud

Development in Salesforce Marketing Cloud: Ampscript or SSJS? - Part 1

Santiago Tabuenca. May 17, 2023

When developing in Salesforce Marketing Cloud, many times you will find the question of which language you should choose, and as usual, the answer is "It depends". It depends on whether the development you are working on is an email for simple customization, it is on a cloud page if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also influence, such as when the differences are not many, or there is a preference for one type of coding or another.

Topic: SF Marketing Cloud

How to set up the Salesforce Account Engagement - Pardot tracker domain

Santiago Tabuenca. May 16, 2023

Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".

 

Topic: SF Account Engagement Pardot

How to set up the email sending domain in Pardot / Account Engagement

Santiago Tabuenca. May 4, 2023

The Pardot Email sending domain is a feature that allows you to send emails using your own domain instead of Pardot's domain. This means that the emails you send through Pardot will appear as if they are being sent from your own email address, rather than using Pardot's domain.

 

Topic: SF Account Engagement Pardot

Main advantages of segmentation in Salesforce Marketing Cloud

Santiago Tabuenca. April 27, 2023

Segmentation has many advantages, not only in terms of email performance but also in terms of long-term ROI and Customer Lifetime Value. In this article, we will see the main advantages of segmentation in Salesforce Marketing Cloud.

 

Topic: SF Marketing Cloud

Definition of campaign types and statuses in Salesforce for Account Engagement/Pardot

Santiago Tabuenca. April 25, 2023

In this article, we will cover various topics related to the definition, creation, and management of campaigns between Account Engagement/Pardot and Salesforce. We assume that you have connected your campaigns with Salesforce to manage them from there.

Topic: SF Account Engagement Pardot