Configuring the tracker domain in Pardot allows users to customize the URLs of the elements used in Pardot campaigns, avoiding the use of the go.pardot.com domain.

Sometimes when you talk about segmentation, it is reduced to segmenting by gender, age group, and little more, but once you start, segmentation can be infinite. The main limitation to segmentation in Salesforce Marketing Cloud is usually the data you have in your database. In this article we tell you about the pillars of segmentation in Salesforce Marketing Cloud

In Salesforce Marketing Cloud, the foundation of creating the most perfect data ecosystem possible has a clear objective: to get the most out of this tool and of the data itself. Thus, with this it will be possible to segment, personalize, transact, feed your customers with additional data, etc. In this article we tell you about the importance of the data model in Salesforce Marketing Cloud.

Since Marketing Cloud is a platform where you have several possibilities to contact a user, it is essential to have traceability if you send an email, an SMS or a push, not to mention if you use Social Studio and more media that will be added in the future. In this article we will see what is the contact model in Salesforce Marketing Cloud.

Sometimes "greed breaks the bag", it could not be said better. Here, the capacity of synthesis is a good advisor and less is more. And it is often enough with segmented information about your user, instead of the complete detail of all the information, although let's take it in parts. In this article, we will see what data is important for Marketing Cloud.

Multichannel is already something natural in almost all companies when it comes to communicating with their leads or customers. We receive emails, push communications, SMS, etc. It is already little postal correspondence that we receive. In this article we are going to try to understand the contacts in Marketing Cloud and its relationships.

Now that we are clearer about what data we will have in Marketing Cloud (synchronized data, additional auxiliary tables, etc.), it is important to design the information we want to have structured and use it for single sends, journeys, etc. in Contact Builder. For this we will use DATA DESIGNER.

The first thing we have to say is that the name of the Google Analytics connector for Pardot is confusing, it makes you understand that it will connect Google Analytics and Pardot and do some data transfer, but it is not that, it actually does something more "simple"; what it does is retrieve the utm variables from the URL of the form's containing page.

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center