Thanks to the journey builder, communications are automated using all the channels offered by Salesforce Marketing Cloud, allowing the construction of personalized communication for each client
Topic: SF Marketing Cloud
Until now we have dealt with aspects such as the segmentation of a Data Extension or the interrelationship with several Data Extensions. Now more data comes into play, it will come from the DataViews, those tables that are often unknown to many users and that have important information to be able to enrich segmentations and therefore, efficiency in our communication strategy.
Topic: SF Marketing Cloud
In a previous article we talked about the possibilities of the Filtered Data Extension, a very useful tool for segmentation.
What we must pursue with our Email Marketing strategy must be in line with the widely used phrase of sending the right message to the right person at the right time.
Topic: SF Marketing Cloud
As we have commented in previous articles, if we want to improve our segmentations and especially our results in our Marketing Cloud strategy, it is essential to develop increasingly precise queries, and this is where DataViews come into play.
Topic: SF Marketing Cloud
When developing in Salesforce Marketing Cloud, many times you will come across the question of which language you should choose, and as usual, the answer is it depends. It depends on whether the development is in an email for a simple customization, it is in a cloudpage, if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also have an influence, such as whether you prefer one type of encoding and syntax or another or more or less advanced error handling.
Topic: SF Marketing Cloud
When developing in Salesforce Marketing Cloud, many times you will find the question of which language you should choose, and as usual, the answer is "It depends". It depends on whether the development you are working on is an email for simple customization, it is on a cloud page if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also influence, such as when the differences are not many, or there is a preference for one type of coding or another.
Topic: SF Marketing Cloud
Growing and improving are main objectives for us, in MarketiNet, and for this reason, we have managed to get a new partner. We are now an Official Partner of Salesforce Marketing Cloud and we have the Marketing Cloud Email Specialist and Marketing Cloud Consultant certifications. Therefore, if you are looking for a Salesforce Agency, you are in the right place!
Topic: SF Marketing Cloud
Sometimes when you talk about segmentation, it is reduced to segmenting by gender, age group, and little more, but once you start, segmentation can be infinite. The main limitation to segmentation in Salesforce Marketing Cloud is usually the data you have in your database. In this article we tell you about the pillars of segmentation in Salesforce Marketing Cloud
Topic: SF Marketing Cloud
In Salesforce Marketing Cloud, the foundation of creating the most perfect data ecosystem possible has a clear objective: to get the most out of this tool and of the data itself. Thus, with this it will be possible to segment, personalize, transact, feed your customers with additional data, etc. In this article we tell you about the importance of the data model in Salesforce Marketing Cloud.
Topic: SF Marketing Cloud
Since Marketing Cloud is a platform where you have several possibilities to contact a user, it is essential to have traceability if you send an email, an SMS or a push, not to mention if you use Social Studio and more media that will be added in the future. In this article we will see what is the contact model in Salesforce Marketing Cloud.
Topic: SF Marketing Cloud
