The Digital Marketing Lab | SF Marketing Cloud (3)

Sometimes "greed breaks the bag", it could not be said better. Here, the capacity of synthesis is a good advisor and less is more. And it is often enough with segmented information about your user, instead of the complete detail of all the information, although let's take it in parts. In this article, we will see what data is important for Marketing Cloud.

Multichannel is already something natural in almost all companies when it comes to communicating with their leads or customers. We receive emails, push communications, SMS, etc. It is already little postal correspondence that we receive. In this article we are going to try to understand the contacts in Marketing Cloud and its relationships.

Now that we are clearer about what data we will have in Marketing Cloud (synchronized data, additional auxiliary tables, etc.), it is important to design the information we want to have structured and use it for single sends, journeys, etc. in Contact Builder. For this we will use DATA DESIGNER.