Setting up the tracker domain in Pardot allows users to customize the URLs of items used in Pardot campaigns, avoiding using the go.pardot.com domain.

Culmia is dedicated to first-class residential development. Its strategic plan has three business lines: buy-to-let housing, build-to-rent, and affordable housing.

Aspire Software needed to create a survey system integrated with Pardot Account Engagement, Salesforce Sales, and the getFeedbackSurvey solution.

SATO, an international provider of automatic identification solutions that integrates automatic identification and labeling technology with hardware solutions, product, and people identifiers, collecting data in different IT systems, needed to improve its process of creating sector landings in different markets in order to streamline the management of lead generation campaigns using Pardot.

Our client, Xslash, has an eCommerce developed in Prestashop and requested our help to implement the communication strategy with their customer and subscriber database, implementing a series of automations to achieve more conversions in their sales funnel.

At MarketiNet we have been working for more than 10 years with GfK, a world leader in data and analytics. We are currently collaborating with them in their Inbound Marketing strategy with which we aim to improve the lead acquisition process for the Spanish market.

In Marketing, it is common to run several tests to analyze whether different products meet the same needs, how much visibility one has with respect to the other, its price, availability in the market, etc. 

In Salesforce Marketing Cloud, CloudPageURL is an essential function that allows you to set your CloudPages as destinations.

Thanks to Salesforce Marketing Cloud we segment, customize and are able to feed additional data to clients. This is because the basic and essential foundation of this tool is to create a data ecosystem that has the best possible quality with a clear goal: getting the most out of the platform and the data itself.

Pardot, now known as Marketing Cloud Account Engagement, is the Salesforce platform designed so that companies' marketing teams can have full control over all stages of their customers' customer journey and optimize their experience.

Once we set up a field in MCAE/Pardot and sync it with Salesforce, there are a number of aspects to take into account and not all of them are as obvious as they seem.

Some important aspects to take into account when “mapping” the fields between SF and Marketing Cloud Account Engagement - Pardot: