As we have already mentioned in some other posts, any social media strategy is an essential part of any digital marketing plan . This is why it is so important to find the best way to do it. And this is precisely when certain platforms come into play—such as HubSpot—. 

Thanks to Salesforce Marketing Cloud we segment, customize and are able to feed additional data to clients. This is because the basic and essential foundation of this tool is to create a data ecosystem that has the best possible quality with a clear goal: getting the most out of the platform and the data itself.

The effectiveness of an action (or a sequence of messages) consists in addressing the appropriate message to the appropriate person and at the appropriate time through the channel in which the user is most likely to receive that message. All this has a lot to do with segmentation, that is, looking for that right person and that decisive moment to later use the best channel for it. 

Knowing how to create and manage campaigns using both Account Engagement and Salesforce is a fundamental task that every marketing professional who uses these tools should know and put into practice. However, sometimes, some doubts may arise. For example, do we know how to correctly create Salesforce and Account Engagement campaign hierarchies? Or do we adequately analyze the ROI of Account Engagement campaigns in Salesforce?

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