Every company, regardless of its size or industry, considers the organisation of events as an essential strategy, whether in online format through webinars or face-to-face. The main objective here is to attract as many customers or potential customers as possible, thus providing the opportunity to interact and build solid relationships.

Many professionals turn to the well-known GPT Chat to complement their work and become more efficient in their tasks, as these types of Artificial Intelligence (AI) technologies are meant to help us, not replace us.

Email marketing has become a fundamental strategy for many companies in the world of digital marketing. The ability to send direct, personalized messages to potential and existing customers has proven to be highly effective in generating leads and fostering customer loyalty. However, sending an email without prior verification can be risky, as there could be errors that affect the recipients' perception of the message.

Culmia is dedicated to first-class residential development. Its strategic plan has three business lines: buy-to-let housing, build-to-rent, and affordable housing.

Aspire Software needed to create a survey system integrated with Pardot Account Engagement, Salesforce Sales, and the getFeedbackSurvey solution.

SATO, an international provider of automatic identification solutions that integrates automatic identification and labeling technology with hardware solutions, product, and people identifiers, collecting data in different IT systems, needed to improve its process of creating sector landings in different markets in order to streamline the management of lead generation campaigns using Pardot.

Our client, Xslash, has an eCommerce developed in Prestashop and requested our help to implement the communication strategy with their customer and subscriber database, implementing a series of automations to achieve more conversions in their sales funnel.

At MarketiNet we have been working for more than 10 years with GfK, a world leader in data and analytics. We are currently collaborating with them in their Inbound Marketing strategy with which we aim to improve the lead acquisition process for the Spanish market.

Double opt-in is a process that serves to verify the consent of new contacts who subscribe to a list to receive communications via email, whether informative or commercial. So here we are going to explain how to create it using Pardot.

Keep reading for all the details!