Landing pages of Pardot VS Lead Gen Forms of LinkedIn Ads

Published by Antonio Jordana. July 27, 2020

For some years we have been designing and executing for some of our B2B customers Pardot campaigns with lead generation forms or Lead Gen Forms offered by some social networks. In today's article, we will delve into the use of those campaigns on the LinkedIn Ads platform and offer some recommendations that will allow us to decide when you should take users to a Pardot landing page and when to a LinkedIn Ads Lead Gen Form. 



Topic: Content y Redes Sociales, Salesforce Pardot