Setting up the tracker domain in Pardot allows users to customize the tracking URLs used in their marketing campaigns and emails. By setting up the tracker domain, you can establish a custom domain name such as "go.marketinet.com" instead of Pardot's default URL "go.pardot.com".
This customization makes the tracking links look more professional and strengthens the company's brand image.
In addition, using the tracker domain gives you control over the security of your tracking links. By using a custom domain, you can obtain SSL certificates for that domain, ensuring that the tracking links are secure and reliable for your recipients.
In conclusion, setting up the tracker domain in Pardot is a valuable feature for companies that want to personalize their tracking links and improve the security of their marketing campaigns and emails. For example, Marketinet could set up the tracker domain "go.marketinet.com" to provide a customized and secure tracking link for its customers.
Steps to configure the tracker domain
Here are the steps to configure the tracker domain in Pardot, starting with creating the domain in Pardot and obtaining the DNS instructions:
Create a tracker domain in Pardot: To get started, log in to Pardot and go to "Admin" in the top menu. Select "Domain Management" and click "Add tracker domain". Enter the custom domain name you want to use, such as "go.marketinet.com", and click "Save".
Obtain DNS instructions: Once you have created the tracker domain, Pardot will provide you with the DNS instructions you need to configure your DNS records. Click the "View Setup Instructions" button next to your tracker domain to get the instructions.
Configure your DNS records: You will now need to configure the necessary DNS records so that Pardot can use your custom domain. Pardot's DNS instructions will tell you which records to create and how to do it with your DNS provider.
Verify that the configuration is successful: Once you have configured your DNS records, you will need to verify that the configuration is successful. Pardot will automatically verify that the DNS records have been configured correctly. If the verification is successful, Pardot will start using your custom domain in your tracking links.
That's it! Now your Pardot tracking links will have a more professional look with the custom domain "go.marketinet.com". Note that changes to DNS records may take a few hours to propagate, so you may need to wait some time before the configuration takes effect.
However, you can see a clear example of how to do it by watching this video:
We hope it helps you!