Marketing Automation Agency

Automation Processes

The possibilities are endless, it all depends on your business model and what you want to achieve.

Once the objectives are set, we accompany companies in maximizing them through automated processes (automations, journeys, integrations):

• Creating complete 1-to-1 communication campaigns with your customers or leads.
• Webinar journeys.
• Providing support to the sales team through automations.
• Sending relevant and personalized content.
• Automations focused on promoting sales in e-commerce.
• Transactional emails: Purchase confirmations, shipping notifications, generating automatic responses to new registrations...

Data Management

A fundamental variable and the raw material we work with is data. Designing a proper data strategy is crucial.

The pillars of data management include:

• Data quality and normalization.
• Designing ER (Entity-Relationship) structures for data.
• Enriching contact data with behavioral, purchasing, socioeconomic, and other relevant data.
• Precise segmentations to maximize the effectiveness of actions and personalize communications to contacts with valuable information.
• Processes for data entry, updates, and removals.
• Integrations of various data sources.

This encompasses comprehensive database management with the aim of conducting segmented and effective marketing automation actions.

Material Creation

Most automations related to updates do not require the development of materials.

However, other automations, such as sending emails for abandoned shopping carts or the welcome process after registering on a website, do require the creation of materials that the user will interact with:

• Landing pages
• Surveys
• Emails
• Newsletters
• Microsites
  
  

At MarketiNet, we have a certified technical team skilled in building fully editable materials in leading automation tools (HubSpot, Pardot, Marketing Cloud...).

We bring intelligence to your strategy

A marketing automation system provides "intelligence" to your strategy, as you can trigger automations based on multiple criteria: filtering by user clicks in our emails, their profile, the resources they are interested in, the pages they have visited, and countless other unlimited possibilities that we need to deeply understand in order to make the most of them.

Furthermore, you will know which actions bring the highest ROI since these tools offer metrics for each automation and communication sent. They also provide the option to perform A/B testing analysis for the email campaigns.