With these two tools, you can accomplish remarkable processes and set them up to function on their own.
Both tools are often combined, and in some cases, Automation Studio can handle the entire process. However, it is common to start processes with one tool and finish them with Journey Builder.
Automation Studio
Tool for processing files, executing SQL, scripts, and automated mass mailings.
Journey Builder
Allows for 1-to-1 actions and triggers actions based on user activities.
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