An interface is much more than a sum of creativity, esthetics and rigor with our corporate image.
In a simple way, we would say that if we consider web usability, this will be an effective tool for our users to reach and reach their goal in the most efficient and simple way possible.
If we create an optimal web usability for the user, the experience of the user will be optimal, which results in a better perception of the brand, greater webcredibility, increased web performance and achievement of objectives. It also reduces frustrations and mistakes.
A website optimized for the user, in which you have an optimal browsing experience, can find the contact points and have an optimized flow in a purchase process, only has one consequence: your ROI is maximized. Usability and optimization are not cost, it is an investment.
At this stage, we seek to collect the maximum information from your business and your users. It's about banishing assumptions and getting accurate and valuable information to align with the user. We seek to combine two objectives in one, the business and its users
In this area we want the information to be in the right place at the right time and in the best way for the user. Through wireframes we make the concept we want to develop more visible and facilitates the exchange of ideas between the team and another very important aspect; It allows us to do the first tests at the navigation level, workflows definition, etc. In this phase we create:
In usability a very important phase is to test, to contrast in the "reality" the materials that are created. To test many techniques can be used:
We create a user-centered design based on all preliminary studies conducted to optimize the user experience..
The design must contribute the emotional part of the perception of the site and therefore, it has a crucial importance of the first impact and subsequent experience. In summary, it is a crucial usability variable both the way of designing, and the images to choose, through the psychology of color.
Our UX team is made up of experts in research, usability and interaction, Front-End designers and developers, who act together defining wireframes, navigation flows, generation of people / profiles archetypes, prototyping of solutions….