Why is web usability important in our digital projects?

 

An interface is much more than a sum of creativity, esthetics and rigor with our corporate image.

In a simple way, we would say that if we consider web usability, this will be an effective tool for our users to reach and reach their goal in the most efficient and simple way possible.

 

 

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Improve user experience

If we create an optimal web usability for the user, the experience of the user will be optimal, which results in a better perception of the brand, greater webcredibility, increased web performance and achievement of objectives. It also reduces frustrations and mistakes.
ROI maximization

ROI maximization

A website optimized for the user, in which you have an optimal browsing experience, can find the contact points and have an optimized flow in a purchase process, only has one consequence: your ROI is maximized. Usability and optimization are not cost, it is an investment.

UX services

Our UX services

  • Investigation
  • Architecture and prototyping
  • Testing
  • Design
  • Developing
  • Analysis and evaluation

Investigation

At this stage, we seek to collect the maximum information from your business and your users. It's about banishing assumptions and getting accurate and valuable information to align with the user. We seek to combine two objectives in one, the business and its users

  • Definition of objectives and buyer people
  • Creation of customer journeys
  • Benchmarking
  • Interviews and tests with users
  • Site Analytics and UX Study
UX investigation
Architecture and prototyping

Architecture and prototyping

In this area we want the information to be in the right place at the right time and in the best way for the user. Through wireframes we make the concept we want to develop more visible and facilitates the exchange of ideas between the team and another very important aspect; It allows us to do the first tests at the navigation level, workflows definition, etc. In this phase we create:

  • Navigation architecture
  • Templates-wireframes
  • Navigable prototypes
  • Interviews and tests with users
  • Site Analytics and UX Study

Testing

In usability a very important phase is to test, to contrast in the "reality" the materials that are created. To test many techniques can be used:

  • On-site navigation test
  • Remote navigation test
  • Focus groups
  • A / B test
  • 5 second test or first click
Testing
Design

Design

We create a user-centered design based on all preliminary studies conducted to optimize the user experience..

The design must contribute the emotional part of the perception of the site and therefore, it has a crucial importance of the first impact and subsequent experience. In summary, it is a crucial usability variable both the way of designing, and the images to choose, through the psychology of color.

Front-end Development

This is an area that has acquired enormous importance, the multiplication of platforms forces us to carry out a Responsive Front-End Development that maximizes the experience of our users with any of the available platforms. We have our own team of developers developers with a high specialization in this type of development, using html, css, javascript, jquery and all the technologies that are being incorporated..
Front-end Development
UX team

 

 

 

 

 

How does our team work?

Our UX team is made up of experts in research, usability and interaction, Front-End designers and developers, who act together defining wireframes, navigation flows, generation of people / profiles archetypes, prototyping of solutions….

What applications do we work with?
Yandex Metrica
Typeform
Axure
Chalkmark
Hotjar
Google Analytics
Treejack
Lookback
Invision

Usability and Optimization success stories

DO YOU WANT TO IMPROVE YOUR ROI WITH A  DIGITAL MARKETING STRATEGY?

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