ADS Social Agency:
Don’t just manage campaigns,
masterthe algorithm

95% of agencies continue to manage Meta Ads by audience. We do it by ad designs.

Is your CPA on Meta, LinkedIn, or TikTok constantly rising? It’s not (just) the audience. It’s the algorithm.

Platforms such as Meta have changed. Their new algorithm (known as “Andromeda”) no longer rewards manual segmentation; it demands a volume, diversity, and mix of formats that most agencies ignore.

At MarketiNet, we are architects of this new creative ecosystem, designing campaigns that lower your costs because we give the algorithm exactly what it wants.

AUDIT MY SOCIAL MEDIA STRATEGY

Why is your CPA on Meta Ads not stopping from rising? (Hint: it’s not the audience)

Manual targeting is obsolete. Meta’s AI (Advantage+) is smarter than us at targeting, but it is “lazy”: it needs us to give it the right material. If your campaigns are not designed for the new “Andromeda” algorithm, you are being penalized with higher costs.

Penalty 1 (Volume)

You continue to use 3-5 ads per campaign. The algorithm does not have enough options to test and becomes “bored,” increasing your CPM.

Penalty 2 (Formats)

You use only video or only images. The algorithm cannot optimize delivery (e.g., show a carousel to someone who reacts to carousels) and penalizes you in terms of reach.

Penalty 3 (Angles)

All your ads say the same thing. You don’t give them options to test different buyer personas or sales angles (price vs. benefit vs. urgency).

The “Andromeda” Methodology: How we feed the new algorithm.

Meta’s algorithm is an optimization machine that requires three things to reward you with low CPAs. Our job is to deliver them to it.

Volume

1. Higher Ad Volume:

What we do: We give it 10, 15, or more creative pieces together (instead of 3-5).

Why: We let it test at high speed and find the 2-3 winning combinations that AI needs.

Diversity of Angles

What we do: We mix ads that cover different buyer personas, different levels of awareness (TOFU, MOFU, BOFU), and various sales angles, all in the same campaign.
Why: We let the algorithm find which angle works for which type of user, rather than guessing ourselves.

Format Mix (Crítical)

What we do: We mix ads that cover different buyer personas, different levels of awareness (TOFU, MOFU, BOFU), and various sales angles, all in the same campaign.
Why: We let the algorithm find which angle works for which type of user, rather than guessing ourselves.

From Meta to LinkedIn: We tailor our strategy to each social media platform

Not all platforms work the same way. We apply our “algorithmic” philosophy, but adapt it to the context of each social platform.

This is the king of “Creative Convergence” (Andromeda). Here, our job is not to “segment,” but to direct Meta’s AI (Advantage+) with the right creative resources. We manage the entire funnel, from awareness (TOFU) to sales (BOFU).

LinkedIn Ads (B2B Strategy): Precision B2B. Here, segmentation by job title, company, and industry continues to lead the way. Ideal for ABM (Account-Based Marketing), high-value lead generation (MQLs), and corporate authority.

TikTok Ads (Acquisition and UGC): The channel for virality and User-Generated Content (UGC). We use it for TOFU acquisition and remarketing with native and authentic language, which is essential for reaching new audiences.

“They understood how to talk to the algorithm and the customer.”

Víctor Adán Sanitas

“Great professionals, always offering excellent service with incredible quality and speed. I would like to highlight the work of Paid Social Consultants, who are always willing to help and offer effective solutions to complicated challenges. A 10 out of 10 for the whole team.”

Susann Steving Cámara Madrid

“It’s a friendly, professional marketing agency with a great team behind it. Congratulations on your work.”

Nicolás Chávez Watch guard

“The experience and commitment of the MarketiNet team makes all the difference. When you bring together people who have extensive knowledge of the business, plenty of creativity to offer new ideas and alternatives, and all the passion to put them into practice… it’s a sure bet!”

Frequently Asked Questions about our Social Ads management service

Do you do the creative work or do you direct my team?

Both. Our ideal model is to act as “Strategic Creative Directors.” We provide you with a detailed briefing (the ad’s “script,” sales angle, format) that your team can execute. If you don’t have a team, we can produce creative content internally from scratch, always under our strategic direction.

What is “Andromeda”? Is it an official Meta term?

It is the name Meta has given to describe the latest major update to its algorithm. The important thing is not the name, but the behavior: the algorithm now requires a mix of formats (video, image, carousel) and angles in the same campaign to work. If you don’t provide it, you will be penalized.

Do I need more budget to test so many ads?

No, and that’s a common mistake. It’s not about spending more, but about redistributing your investment. Instead of spending €1,000 on two ads, we spend €1,000 on ten. Meta’s AI will automatically move the budget to the two or three winners, giving you much better results for the same invest.

Isn't LinkedIn Ads very expensive?

It has a higher CPM/CPC, yes. But its value lies in B2B hyper-segmentation (job title, company, sector). A LinkedIn lead may cost five times more, but its value (LTV) can be 50 times greater. It’s not expensive if you use it for what it’s meant for: ABM and high-value B2B leads.