A friendly, economical and advanced option
Many conceive Mailchimp as a mere email marketing tool, but its evolution has been very fast in recent years and it has become an automation tool with many possibilities:
It also has the possibility of native integration with Salesforce CRM
To integrate both tools there is a native connector, it solves most of the options that are needed, but it lacks some functionalities.
We complement these shortcomings with some added modules that will allow you to more efficiently manage your unsubscriptions or bounced emails.
Through this integration you will be able to have information on each contact or lead and their activity in the campaigns with which you are impacting them.
In addition, with the Salesforce reporting system, you will be able to obtain a multitude of additional information to make your business decisions.
You do not have to export any list from SalesForce to make a campaign, nor import the results to have that information in SalesForce, because this information will be fully synchronized.