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It is a marketing automation tool developed by Salesforce focused on the B2B sector that allows an effective organization of all the marketing actions defined in your marketing plan.

This tool includes various functionalities, from creating fully personalized landing pages focused on conversion, to the measurement and analysis of the results of the marketing campaigns you implement.


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Integration with social networks


Integration with social networks

It has an integration service with the most prominent social networks, simultaneously allowing you to publish on multiple channels, schedule publications and monitor their operation.


Guaranteed customization

It is possible to customize the content displayed in a certain email or landing page . Thus, instead of presenting the same page to all users, they are offered personalized content based on their interests.
Guaranteed customization
Easy content management


Easy content management

Through the previously created designs, Pardot allows allows content to be easily created and modified. You can change or make new forms, landing pages, emails ... in a very simple way.


Classification and lead management

With Pardot you will have segmentation of the leads according to their profile and the scoring obtained. With this information collected, it allows users to be tracked due to the automation function.
Classification and lead management
Results measurement


Results measurement

Thanks to this functionality you will be able to analyze the ROI evaluating the impact at the income level of the marketing actions you have carried out. In addition, you can analyze the result of the email marketing campaigns carried out.

It has integration with Google Analytics and Adwords. 

Integration with Sales from Salesforce

This Tool is fully integrated with the  SalesForce CRM Sales to equip your Marketing and Sales team with the synergies and intelligences generated by this functionality.
Salesforce

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