Pardot, the marketing automation tool developed by Salesforce focused on the B2B sector,.

At MarketiNet we manage strategies in Pardot that help increase the ROI of your digital strategy thanks to:

  • Increase in the number of leads captured
  • Better lead qualification
  • Shorten your sales cycles
  • Improve organizational processes
  • Automating processes that on other occasions were carried out manually

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 Integration with social networks

Integration with social networks

We support you from the start with the tool, configuring everything you need to get the most out of it:

  • Users
  • domains
  • Campaigns
  • Email and Landing Page Templates
  • Scoring and Grading system
  • Model and Data Load
  • and other necessary settings.


Strategy and creation of the Customer Journey

We define the target buyer persona/targets

We study your customer journey and we propose the map of steps that the user performs until acquiring the product / service

We carry out an SEO consultancy with target Keywords to attack to build a content matrix focused on each of the targets in each of the stages (definition of TOFU, MOFU, BOFU materials)

Thanks to the matrix and the proposed contents, we can guide specific lead nurturing processes through the automations that Pardot allows us.

 Guaranteed customization
 Easy content management

Automation and personalization of content

It is possible to customize the contents that are displayed in a certain email or landing page. Instead of presenting the same page to all users, we offer them personalized content based on their interests.

In addition, thanks to the correct approach to the customer journey, we offer the content automatically at the right time, following the customer's journey.

Classification and lead management

With Pardot you will have segmentation of the leads according to their profile and the scoring obtained. With this information collected, it allows users to be tracked due to the automation function.

 Classification and lead management
Results measurement

Results measurement

Thanks to this functionality you will be able to analyze the ROI evaluating the impact at the income level of the marketing actions you have carried out. In addition, you can analyze the result of the email marketing campaigns carried out.

In addition, you will be able to analyze the results of the email marketing campaigns carried out and thanks to the integration with Google Analytics and Adwords we will be able to have totally reliable knowledge of the performance of your campaigns

Integration with Sales from Salesforce

This Tool is fully integrated with the  SalesForce CRM Sales to equip your Marketing and Sales team with the synergies and intelligences generated by this functionality.

Our technical team integrates both systems so that you align your sales team with your marketing team.


Do you want to start getting leads with an Inbound Marketing strategy?

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