It is a marketing automation tool developed by Salesforce focused on the B2B sector that allows an effective organization of all the marketing actions defined in your marketing plan.
This tool includes various functionalities, from creating fully personalized landing pages focused on conversion, to the measurement and analysis of the results of the marketing campaigns you implement.
Thanks to this functionality you will be able to analyze the ROI evaluating the impact at the income level of the marketing actions you have carried out. In addition, you can analyze the result of the email marketing campaigns carried out.
It has integration with Google Analytics and Adwords.