Web Analytics Agency in Madrid

Have you ever wondered at what point users leave your website? What is the reason why your last ad campaign has failed? Where is the competition winning you? Where can you improve conversion rates?

These and almost any question that you can ask yourself about your website are answered through web analytics since it allows us to instantly and accurately control the results of the different actions that we carry out.

From Marketinet, with our web analytics services, we help you to have the data organized and in a format that allows us to read and interpret them easily, with the ultimate goal of making better decisions.

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Web Analytics Audit

To get the best out of Google Analytics, you have to evaluate how web analytics is implemented on your site. It is not enough to add the Google Analytics code for everything to work. With a MarketiNet Web Analytics Audit we will help you understand the data on your page and find opportunities for improvement: Why do I have so few sales? How do I see the results of my campaigns in Google Ads and Social Networks? How can I get more visits? How many people click on this button? What is the channel that reports the best sales at the lowest cost?

Implementation of Google Analytics and Tag Manager

Google Analytics is a free and powerful tool that just by installing a code allows us to start measuring the behavior of users who visit our website. If you want to go one step further, nour specialized Web Analytics team can configure your website to accurately measure the data that specifically interests your business: conversion creation, campaign tracking, event scheduling, custom reports, implementation of Google Tag Manager, installation of the eCommerce module, control of lead generation sources..

Training in Web Analytics

We design customized Web Analytics training plans for companies based on the level of knowledge and the needs of each business. These plans will help your team to know how Google Analytics works, what indicators to take into account, how to do efficient profile management, how to implement link tagging, how to make personalized reports, how to make e-commerce reports and conversion funnels. , how to do Customer Journey analysis and A / B test result reports. Contact us and we will prepare a customized web analytics training plan.