Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, we supported Laboratorios Niam in the development of this strategy.
The work carried out in this automation marketing strategy consulting project has been progressive starting from the ground up. Starting from the review of fields and audiences to defining the structure of Customer Journeys for each type of user and communication.
The following actions have been carried out:
Field standardisation
Auditing and optimising emails for better deliverability
Audience definition
Creation of different customer journey models
Welcome emails
Lead communication sequence in resource downloads
Abandoned cart management
Reminders
Coupons sending
In short, as Mailchimp Partners, we do consulting work for our clients to bring maximum value to their email marketing and automation marketing strategy.
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