Setting up the tracker domain in Pardot allows users to customize the URLs of items used in Pardot campaigns, avoiding using the go.pardot.com domain.
When setting up the tracker domain, you can set a custom domain name, such as "go.marketinet.com", instead of the default Pardot URL ("go.pardot.com"). This customization makes the following links look more professional and reinforces the company's brand image.
Additionally, using the tracker domain gives you control over the security of your tracking links. By using a custom domain, it is possible to obtain SSL certificates for that domain, ensuring that tracking links are secure and trusted for your recipients.
In conclusion, setting up the tracker domain in Pardot is a valuable feature for businesses that want to customize their tracking links and improve the security of their marketing campaigns and emails. For example, Marketinet could set up the tracker domain "go.marketinet.com" to provide a personalized, secure tracking link for its customers.
Below I explain the process of configuring the tracker domain in Pardot, starting from creating the domain in Pardot and obtaining the DNS instructions:
Ready!
Now your Pardot tracking links will look more professional with the "go.marketinet.com" custom domain. Please note that changes to DNS records can take a few hours to propagate, so you may need to wait a while before the settings take effect.
In any case, you will understand it much better if you watch this video.
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