{"id":16571,"date":"2023-11-15T15:39:05","date_gmt":"2023-11-15T14:39:05","guid":{"rendered":"https:\/\/www.marketinet.com\/project\/inbound-marketing-strategy-and-crm-integration-gfk\/"},"modified":"2025-02-04T16:37:05","modified_gmt":"2025-02-04T15:37:05","slug":"inbound-marketing-strategy-and-crm-integration-gfk","status":"publish","type":"project","link":"https:\/\/www.marketinet.com\/en\/projects\/inbound-marketing-strategy-and-crm-integration-gfk\/","title":{"rendered":"Inbound Marketing Strategy and CRM integration | GfK"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At MarketiNet we have been working for more than 10 years with <span style=\"font-weight: bold;\">GfK<\/span>, a world leader in data and analytics. We are currently collaborating with them in their <span style=\"font-weight: bold;\">Inbound Marketing strategy<\/span> with which we aim to improve the lead acquisition process for the <span style=\"font-weight: bold;\">Spanish market<\/span>.<\/p>\n<p><!--more--><img decoding=\"async\" src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/proyectos\/GfK\/proyecto2%20(1).png\" width=\"678\" height=\"420\" loading=\"lazy\" alt=\"Mock up case study GFK\" style=\"width: 678px; margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>We work on the whole strategy in <span style=\"font-weight: bold;\">Hubspot<\/span> developing the<span style=\"font-weight: bold;\"> design and layout of materials such as Landing Pages, emails, CTA<\/span>, etc&#8230; We also propose different <span style=\"font-weight: bold;\">workflows<\/span> that help <span style=\"font-weight: bold;\">to automate some processes<\/span>, simplifying them and helping us to achieve the objectives most efficiently.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, we carried out <span style=\"font-weight: bold;\">the integration of Hubspot contacts with GfK Spain&#8217;s CRM<\/span>, <span style=\"font-weight: bold;\">Microsoft Navision<\/span>. The integration consists of an ERP where they provided us with a web service to add new user records or updates to contacts already registered in Hubspot. In addition, we set up <span style=\"font-weight: bold;\">lead-scoring<\/span> rules that determine when a contact has to enter the CRM flow.<\/p>\n<p>&nbsp;<\/p>\n<p>The tasks we developed for GfK are:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Hubspot consultancy.<\/strong><\/li>\n<li><strong>Design and layout of landings and emails<\/strong> in Hubspot.<\/li>\n<li>Creation and management of <strong>workflows in Hubspot<\/strong>.<\/li>\n<li>Creation of <strong>forms<\/strong>.<\/li>\n<li><strong>Contact<\/strong> management<strong> and lead scoring<\/strong>.<\/li>\n<li><strong>Integration<\/strong> with the client&#8217;s own <strong>CRM<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In this way, our strategy for GfK is aimed at <span style=\"font-weight: bold;\">obtaining quality leads<\/span> and, at the same time, obtaining<span style=\"font-weight: bold;\"> automations<\/span> that allow the conversion of these leads into valuable customers.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MarketiNet we have been working for more than 10 years with GfK, a world leader in data and analytics. We are currently collaborating with them in their Inbound Marketing strategy with which we aim to improve the lead acquisition process for the Spanish market. &nbsp; We work on the whole strategy in Hubspot developing [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":25690,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p>At MarketiNet we have been working for more than 10 years with <span style=\"font-weight: bold;\">GfK<\/span>, a world leader in data and analytics. We are currently collaborating with them in their <span style=\"font-weight: bold;\">Inbound Marketing strategy<\/span> with which we aim to improve the lead acquisition process for the <span style=\"font-weight: bold;\">Spanish market<\/span>.<\/p>\n<p><br><!--more--><img src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/proyectos\/GfK\/proyecto2%20(1).png\" width=\"678\" height=\"420\" loading=\"lazy\" alt=\"Mock up case study GFK\" style=\"width: 678px; margin-left: auto; margin-right: auto; display: block; height: auto; max-width: 100%;\"><\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p>We work on the whole strategy in <span style=\"font-weight: bold;\">Hubspot<\/span> developing the<span style=\"font-weight: bold;\"> design and layout of materials such as Landing Pages, emails, CTA<\/span>, etc... We also propose different <span style=\"font-weight: bold;\">workflows<\/span> that help <span style=\"font-weight: bold;\">to automate some processes<\/span>, simplifying them and helping us to achieve the objectives most efficiently.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, we carried out <span style=\"font-weight: bold;\">the integration of Hubspot contacts with GfK Spain's CRM<\/span>, <span style=\"font-weight: bold;\">Microsoft Navision<\/span>. The integration consists of an ERP where they provided us with a web service to add new user records or updates to contacts already registered in Hubspot. In addition, we set up <span style=\"font-weight: bold;\">lead-scoring<\/span> rules that determine when a contact has to enter the CRM flow.<\/p>\n<p>&nbsp;<\/p>\n<p>The tasks we developed for GfK are:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Hubspot consultancy.<\/strong><\/li>\n<li><strong>Design and layout of landings and emails<\/strong> in Hubspot.<\/li>\n<li>Creation and management of <strong>workflows in Hubspot<\/strong>.<\/li>\n<li>Creation of <strong>forms<\/strong>.<\/li>\n<li><strong>Contact<\/strong> management<strong> and lead scoring<\/strong>.<\/li>\n<li><strong>Integration<\/strong> with the client's own <strong>CRM<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In this way, our strategy for GfK is aimed at <span style=\"font-weight: bold;\">obtaining quality leads<\/span> and, at the same time, obtaining<span style=\"font-weight: bold;\"> automations<\/span> that allow the conversion of these leads into valuable customers.<\/p>\n<p>&nbsp;<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-16571","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project\/16571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/comments?post=16571"}],"version-history":[{"count":0,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project\/16571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media\/25690"}],"wp:attachment":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media?parent=16571"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project_category?post=16571"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project_tag?post=16571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}