{"id":16568,"date":"2023-11-16T09:19:12","date_gmt":"2023-11-16T08:19:12","guid":{"rendered":"https:\/\/www.marketinet.com\/project\/marketing-automation-consulting-with-mailchimp-xlash\/"},"modified":"2025-02-04T16:33:48","modified_gmt":"2025-02-04T15:33:48","slug":"marketing-automation-consulting-with-mailchimp-xlash","status":"publish","type":"project","link":"https:\/\/www.marketinet.com\/en\/projects\/marketing-automation-consulting-with-mailchimp-xlash\/","title":{"rendered":"Marketing automation consulting with Mailchimp | Xlash"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #666666;\">Our client,<span style=\"font-weight: bold;\"> Xslash<\/span>, has an <span style=\"font-weight: bold;\">eCommerce developed in Prestashop<\/span> and requested our help<span style=\"font-weight: bold;\"> to implement the communication strategy<\/span> with their customer and subscriber database,<span style=\"font-weight: bold;\"> implementing a series of automations<\/span> to achieve <span style=\"font-weight: bold;\">more conversions in their sales funnel.<\/span><br \/><\/span><span style=\"color: #666666;\"><\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #666666;\"><img decoding=\"async\" data-src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/proyectos\/xlash\/cabecera_xlash.jpg\" width=\"778\" height=\"351\" alt=\"Xlash web\" style=\"--smush-placeholder-width: 778px; --smush-placeholder-aspect-ratio: 778\/351;width: 778px; display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Together with the client,<span style=\"font-weight: bold;\"> a series of Customer Journeys were designed<\/span> <span style=\"font-weight: bold;\">and implemented<\/span> to achieve two objectives: <span style=\"font-weight: bold;\">to convert subscribers into new customers<\/span>, and among those who are already customers,<span style=\"font-weight: bold;\"> to achieve a higher purchase frequency <\/span><span style=\"font-weight: normal;\">of certain products<\/span>.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Standardisation of the <\/strong>complete<strong> <\/strong>database <strong>fields<\/strong><\/li>\n<li><strong>Audit and optimisation of database records<\/strong> for better deliverability<\/li>\n<li><strong>Definition and implementation of the unified audience and segmentations<\/strong><\/li>\n<li><strong>Creation<\/strong> of different <strong>customer journeys<\/strong>\n<p><\/p>\n<ul>\n<li>Treatment of<strong> abandoned carts<\/strong><\/li>\n<li><strong>Purchase reminders <\/strong>according to consumption dates<\/li>\n<li><strong>Discount coupons<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>We carried out a <span style=\"font-weight: bold;\">consultancy and implementation work as Mailchimp Partners<\/span>, taking into account the communication possibilities that the tool allows.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our client, Xslash, has an eCommerce developed in Prestashop and requested our help to implement the communication strategy with their customer and subscriber database, implementing a series of automations to achieve more conversions in their sales funnel. &nbsp; Together with the client, a series of Customer Journeys were designed and implemented to achieve two objectives: [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":25685,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"color: #666666;\">Our client,<span style=\"font-weight: bold;\"> Xslash<\/span>, has an <span style=\"font-weight: bold;\">eCommerce developed in Prestashop<\/span> and requested our help<span style=\"font-weight: bold;\"> to implement the communication strategy<\/span> with their customer and subscriber database,<span style=\"font-weight: bold;\"> implementing a series of automations<\/span> to achieve <span style=\"font-weight: bold;\">more conversions in their sales funnel.<\/span><br><\/span><span style=\"color: #666666;\"><\/span><\/p>\n<!--more-->\n<p><span style=\"color: #666666;\"><img src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/proyectos\/xlash\/cabecera_xlash.jpg\" width=\"778\" height=\"351\" loading=\"lazy\" alt=\"Xlash web\" style=\"width: 778px; display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Together with the client,<span style=\"font-weight: bold;\"> a series of Customer Journeys were designed<\/span> <span style=\"font-weight: bold;\">and implemented<\/span> to achieve two objectives: <span style=\"font-weight: bold;\">to convert subscribers into new customers<\/span>, and among those who are already customers,<span style=\"font-weight: bold;\"> to achieve a higher purchase frequency <\/span><span style=\"font-weight: normal;\">of certain products<\/span>.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Standardisation of the <\/strong>complete<strong> <\/strong>database <strong>fields<\/strong><\/li>\n<li><strong>Audit and optimisation of database records<\/strong> for better deliverability<\/li>\n<li><strong>Definition and implementation of the unified audience and segmentations<\/strong><\/li>\n<li><strong>Creation<\/strong> of different <strong>customer journeys<\/strong><br><br><br>\n<ul>\n<li>Treatment of<strong> abandoned carts<\/strong><\/li>\n<li><strong>Purchase reminders <\/strong>according to consumption dates<\/li>\n<li><strong>Discount coupons<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>We carried out a <span style=\"font-weight: bold;\">consultancy and implementation work as Mailchimp Partners<\/span>, taking into account the communication possibilities that the tool allows.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-16568","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project\/16568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/comments?post=16568"}],"version-history":[{"count":0,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project\/16568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media\/25685"}],"wp:attachment":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media?parent=16568"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project_category?post=16568"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project_tag?post=16568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}