{"id":16556,"date":"2023-12-22T09:01:08","date_gmt":"2023-12-22T08:01:08","guid":{"rendered":"https:\/\/www.marketinet.com\/project\/mailchimp-customer-journeys-consulting-niam-laboratories\/"},"modified":"2025-02-04T17:12:18","modified_gmt":"2025-02-04T16:12:18","slug":"mailchimp-customer-journeys-consulting-niam-laboratories","status":"publish","type":"project","link":"https:\/\/www.marketinet.com\/en\/projects\/mailchimp-customer-journeys-consulting-niam-laboratories\/","title":{"rendered":"Mailchimp Customer Journeys Consulting | NIAM Laboratories"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, <span style=\"font-weight: bold;\">we supported Laboratorios Niam in the development of this strategy<\/span>.<\/p>\n<p><!--more--><img decoding=\"async\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/505;width: 229px; float: right; margin: 0px 0px 0px 15px;\" data-src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/proyectos\/LaboratoriosNiam\/laboratios_niam_homepage.jpg\" alt=\"Laboratios Niam Homepage\" width=\"229\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>The work carried out in this <span style=\"font-weight: bold;\"><a href=\"\/en\/marketing-automation-agency\" rel=\"noopener\">automation marketing<\/a> strategy<\/span> consulting project has been progressive starting from the ground up. Starting from the review of fields and audiences to defining the structure of <span style=\"font-weight: bold;\">Customer Journeys<\/span> for each type of user and communication.<\/p>\n<p>The <span style=\"font-weight: bold;\">following actions<\/span> have been carried out:<\/p>\n<ul>\n<li>Field standardisation<\/li>\n<li>Auditing and optimising emails for better deliverability<\/li>\n<li>Audience definition<\/li>\n<li>Creation of different customer journey models\n<ul>\n<li>Welcome emails<\/li>\n<li>Lead communication sequence in resource downloads<\/li>\n<li>Abandoned cart management<\/li>\n<li>Reminders<\/li>\n<li>Coupons sending<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>In short, as Mailchimp Partners, <span style=\"font-weight: bold;\">we do consulting work for our clients to bring maximum value to their email marketing and automation marketing strategy<\/span>.<\/p>\n<hr \/>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, we supported Laboratorios Niam in the development of this strategy. The work carried out in this automation marketing strategy consulting project has been progressive starting from the ground up. Starting from the review of fields and audiences to defining the [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":25696,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"Mailchimp has increasingly developed automation tools that require consulting and technical work. On this occasion, <span style=\"font-weight: bold;\">we supported Laboratorios Niam in the development of this strategy<\/span>.\n\n<!--more--><img style=\"width: 229px; float: right; margin: 0px 0px 0px 15px;\" src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/proyectos\/LaboratoriosNiam\/laboratios_niam_homepage.jpg\" alt=\"Laboratios Niam Homepage\" width=\"229\" \/>\n\nThe work carried out in this <span style=\"font-weight: bold;\"><a href=\"\/en\/marketing-automation-agency\" rel=\"noopener\">automation marketing<\/a> strategy<\/span> consulting project has been progressive starting from the ground up. Starting from the review of fields and audiences to defining the structure of <span style=\"font-weight: bold;\">Customer Journeys<\/span> for each type of user and communication.\n\nThe <span style=\"font-weight: bold;\">following actions<\/span> have been carried out:\n<ul>\n \t<li>Field standardisation<\/li>\n \t<li>Auditing and optimising emails for better deliverability<\/li>\n \t<li>Audience definition<\/li>\n \t<li>Creation of different customer journey models\n<ul>\n \t<li>Welcome emails<\/li>\n \t<li>Lead communication sequence in resource downloads<\/li>\n \t<li>Abandoned cart management<\/li>\n \t<li>Reminders<\/li>\n \t<li>Coupons sending<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nIn short, as Mailchimp Partners, <span style=\"font-weight: bold;\">we do consulting work for our clients to bring maximum value to their email marketing and automation marketing strategy<\/span>.\n\n<hr \/>","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-16556","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project\/16556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/comments?post=16556"}],"version-history":[{"count":0,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project\/16556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media\/25696"}],"wp:attachment":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media?parent=16556"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project_category?post=16556"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/project_tag?post=16556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}