{"id":22792,"date":"2020-09-24T11:23:48","date_gmt":"2020-09-24T09:23:48","guid":{"rendered":"https:\/\/www.marketinet.com\/blog\/pardot-setting-allow-multiple-prospects-with-the-same-email-adress-implications\/"},"modified":"2020-09-24T11:23:48","modified_gmt":"2020-09-24T09:23:48","slug":"pardot-setting-allow-multiple-prospects-with-the-same-email-adress-implications","status":"publish","type":"post","link":"https:\/\/www.marketinet.com\/en\/blog\/pardot-setting-allow-multiple-prospects-with-the-same-email-adress-implications\/","title":{"rendered":"The Pardot setting “Allow Multiple Prospects with the Same Email Adress”"},"content":{"rendered":"

For years now, Pardot has changed the configuration of this tool for unique prospect identification<\/strong>.<\/span><\/span> <\/span>This is logical, <\/span><\/span>SalesForce<\/span> bought P<\/span>ardot<\/span><\/strong> as the typical Inbound or Automation B2B tool<\/strong> and at that time they had the email data as the only field. However, the logical next step was its increasingly integration with <\/span><\/span>SalesForce<\/span> <\/span>CRM and that is when the well-known CRM ID appeared as unique data. <\/span><\/span><\/span><\/span><\/p>\n

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\"Allow<\/span><\/span><\/p>\n

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If we read Pardot’s explanations for this change, we will understand it better:<\/span><\/span> <\/span><\/h2>\n

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