{"id":22788,"date":"2021-10-14T09:06:30","date_gmt":"2021-10-14T07:06:30","guid":{"rendered":"https:\/\/www.marketinet.com\/blog\/pardot-marketing-data-sharing-how-to-control-synchronization-salesforce-crm-pardot\/"},"modified":"2025-04-10T12:39:57","modified_gmt":"2025-04-10T10:39:57","slug":"pardot-marketing-data-sharing-how-to-control-synchronization-salesforce-crm-pardot","status":"publish","type":"post","link":"https:\/\/www.marketinet.com\/en\/blog\/pardot-marketing-data-sharing-how-to-control-synchronization-salesforce-crm-pardot\/","title":{"rendered":"Pardot Marketing data sharing: Synchronization of Salesforce CRM to Pardot."},"content":{"rendered":"

If you want to activate automatic synchronization from Salesforce CRM to Pardot <\/a>and you have the problem of having many records in your CRM (or you have many others that you have no desire to have in Pardot), I tell you that I have good news and bad news.Which one do you want me to start with?<\/p>\n

<\/p>\n

The bad news is not so bad, and it is that, in order to set up what will solve this issue, you need to have Pardot Advanced<\/strong>. If you have it, go ahead, if you don’t, you should consider getting it, because if you do not have it the following article will not be useful to you.<\/p>\n

{{cta(‘055c9f8c-6188-43e2-92e2-f826079a33c7′,’justifycenter’)}}<\/p>\n

Marketing Data Sharing Rules<\/span><\/h2>\n

The good news is that obviously there is a solution to filter this synchronization to the subsegment that you need, and this is called Marketing Data Sharing Rules<\/strong>. So, go for it!<\/p>\n

In this video, you can see how to access Marketing Data Sharing Rules<\/strong> which is where we are going to work.<\/span><\/span>\u00a0<\/span><\/p>\n

\"How<\/p>\n

\u00a0<\/p>\n

Using this tool you can set up the synchronization of a subset of:<\/strong><\/span><\/span>\u00a0<\/span><\/p>\n