{"id":22779,"date":"2023-04-17T16:24:45","date_gmt":"2023-04-17T14:24:45","guid":{"rendered":"https:\/\/www.marketinet.com\/blog\/the-pillars-of-segmentation-in-salesforce-marketing-cloud\/"},"modified":"2025-04-08T15:32:40","modified_gmt":"2025-04-08T13:32:40","slug":"the-pillars-of-segmentation-in-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/www.marketinet.com\/en\/blog\/the-pillars-of-segmentation-in-salesforce-marketing-cloud\/","title":{"rendered":"The pillars of segmentation in Salesforce Marketing Cloud"},"content":{"rendered":"

Sometimes when you talk about segmentation, it is reduced to segmenting by gender, age group, and little more, but once you start, segmentation can be infinite. The main limitation to\u00a0segmentation in Salesforce Marketing Cloud\u00a0is usually the data you have in your database. In this article we tell you about the pillars of segmentation in Salesforce Marketing Cloud<\/span><\/p>\n

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On the one hand, you can simply have your customer’s contact data (which can already be a good starting point), but you may also have their purchase data, analytics of their activity in email, web or third party information that you can interrelate. With all this, you can make smarter segmentations.\u00a0The more relevant data, the more intelligence you can provide.\u00a0<\/span><\/span><\/p>\n

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In this chart you can see the main pillars of segmentations, but depending on the case there can be many more. Whether your target is B2C or B2B, they can vary substantially.\u00a0<\/p>\n

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3 main pillars of segmentation in Salesforce Marketing Cloud<\/h2>\n

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These are the main pillars of segmentation in Salesforce Marketing Cloud<\/a>:\u00a0<\/p>\n

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Geographic variables<\/h3>\n

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If you are a multinational company, you have to take into account that, although we are becoming increasingly global, there is still a strong differentiation by geographic area.\u00a0By language, culture, religion and many other aspects.\u00a0<\/p>\n

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\"Geographic<\/p>\n

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The demographic aspect is a strong segmenter, here in the graph we only show some options, but logically variables such as age, family size or gender are aspects that determine many segmentations.\u00a0<\/span><\/p>\n

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\"Demographic<\/p>\n

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Psychographics<\/h3>\n

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Here we can have variables such as:\u00a0<\/p>\n

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