{"id":22727,"date":"2024-07-25T11:00:00","date_gmt":"2024-07-25T09:00:00","guid":{"rendered":"https:\/\/www.marketinet.com\/blog\/benefits-of-connecting-pardot-marketing-cloud-account-engagement-with-wordpress\/"},"modified":"2025-04-03T12:20:20","modified_gmt":"2025-04-03T10:20:20","slug":"benefits-connecting-pardot-marketing-cloud-account-engagement-with-wordpress","status":"publish","type":"post","link":"https:\/\/www.marketinet.com\/en\/blog\/benefits-connecting-pardot-marketing-cloud-account-engagement-with-wordpress\/","title":{"rendered":"Benefits of connecting Pardot (Marketing Cloud Account Engagement) with WordPress"},"content":{"rendered":"<p>Effectively connecting marketing platforms and content management systems is essential to maximize efficiency and boost results.<\/p>\n<p><!--more-->Connecting Pardot\u00a0,\u00a0Salesforce&#8217;s B2B automation tool,\u00a0and\u00a0WordPress CMS\u00a0allows businesses\u00a0to improve personalization, increase operational efficiency, and gain a deeper understanding of customer behavior.<\/p>\n<p>The ability to\u00a0add forms and dynamic content to your WordPress website\u00a0without code is the main benefit of using the Pardot plugin.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/blog\/pardot\/425x29_img_pardot_wordpress_1%20(1).png\" alt=\"Beneficios de conectar Pardot y Salesforce con WordPress\" width=\"571\" height=\"402\" \/><\/p>\n<h2>Marketing Automation<\/h2>\n<p>Pardot can track visitor interactions on the WordPress website, content downloads, completed forms, and pages visited. This information can be used to perform various actions, so here are some examples:<\/p>\n<ul>\n<li><strong>Automate lead distribution:<\/strong>\u00a0add completion rules to the form to directly assign the lead to sales.<\/li>\n<li><strong>Automate email sending:<\/strong>\u00a0add action on the form to automatically send an email.<\/li>\n<li><strong>Increase or reduce the score based on page views:<\/strong>\u00a0you can add a page action to reduce the score of those who visit the career page, for example.<\/li>\n<\/ul>\n<h2>Easily add forms to the website<\/h2>\n<p>This connection allows you to manually add forms to your website. Therefore,\u00a0store leads directly in\u00a0<a href=\"https:\/\/www.marketinet.com\/blog\/prevenir-spam-form-handler-pardot\" target=\"_blank\" rel=\"noopener\">Pardot<\/a>\u00a0when the user fills out a form on your portal\u00a0. Some examples of implementations that you can carry out on your website are:<\/p>\n<ul>\n<li><strong>Manage subscribers to your blog:<\/strong>\u00a0Using a form, you can allow subscribers to opt-in to specific lists to receive only the content they want to read.<\/li>\n<li><strong>Embed forms to promote campaigns:<\/strong>\u00a0In addition to using forms for general queries, you can embed forms to promote specific actions. For example, if you have a blog post talking about Pardot and you&#8217;re launching a Pardot webinar soon, you can embed the registration form to increase registrations.<\/li>\n<li><strong>Automate \u201ccontact us\u201d or generic form queries:<\/strong>\u00a0\u00a0If you have a generic contact form, where users indicate which department they would like to speak to or the product of interest, you can use Engagement Studio to help direct the prospect to the appropriate department.<\/li>\n<\/ul>\n<h2>Dynamic Content Personalization<\/h2>\n<p>The integration allows you to add dynamic content to your\u00a0<a href=\"https:\/\/wordpress.com\/es\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>\u00a0pages to personalize them based on the behavior of the user registered in Pardot. Visitors will receive\u00a0more relevant and personalized experiences\u00a0, increasing engagement and improving retention.<\/p>\n<p>Some tactics that can be implemented are:<\/p>\n<ul>\n<li><strong>Add user information:<\/strong>\u00a0Use attributes (such as name or company) on a landing page to tailor the experience specifically to the user.<\/li>\n<li><strong>Create dynamic calls to action:<\/strong>\u00a0for example, if you know the potential client&#8217;s position or department, you could offer different content on the whitepapers or case studies page, or the speech could be modified depending on the company&#8217;s industry.<\/li>\n<li><strong>Include different content depending on the stage in the buyer&#8217;s journey:<\/strong>\u00a0you can offer different content on the home, blog or product pages, based on the content you have created for each stage in the journey.<\/li>\n<\/ul>\n<h2>Real Time Data Synchronization<\/h2>\n<p>The real-time connection between Pardot and WordPress guarantees\u00a0immediate data synchronization\u00a0, optimizing operational efficiency and decision making to apply improvements.<\/p>\n<h2>Advanced Analysis and Accurate Reports<\/h2>\n<p>Combining\u00a0data from Pardot and WordPress\u00a0provides a solid foundation for\u00a0advanced analytics\u00a0. Companies can access detailed reports on\u00a0campaign performance, user engagement, and content impact, allowing them to adjust strategies based on performance.<\/p>\n<p>If your company has both platforms and this integration is of interest to you, but you don&#8217;t know where to start, do not hesitate to contact us. At\u00a0<a href=\"https:\/\/www.marketinet.com\/salesforce-cloud\/consultoria-gestion-pardot-account-engagement\" target=\"_blank\" rel=\"noopener\">MarketiNet we will advise you<\/a>\u00a0on the best way to implement this functionality!<\/p>\n<p>\u00a0<\/p>\n<p><span id=\"hs_cos_wrapper_post_body\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">I<\/span><span id=\"hs_cos_wrapper_post_body\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">f you liked this article, you might also be interested in:<\/span><\/p>\n<ul>\n<li><a href=\"\/en\/blog\/pardot-account-engagement-scoring-categories\" target=\"_blank\" rel=\"noopener\"><span id=\"hs_cos_wrapper_name\">Pardot scoring categories: What are they and what are they for?<\/span><\/a><\/li>\n<li><a href=\"\/en\/blog\/how-to-set-up-pardot-tracker-domain-dns\" target=\"_blank\" rel=\"noopener\"><span id=\"hs_cos_wrapper_name\">How to set up the Salesforce Marketing Cloud Account Engagement tracker domain \u2013 Pardot<\/span><\/a><\/li>\n<li><a href=\"\/en\/blog\/how-to-create-double-opt-in-with-pardot\" target=\"_blank\" rel=\"noopener\"><span id=\"hs_cos_wrapper_name\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">How to create a Double Opt-In with Pardot<\/span><\/a><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.marketinet.com\/en\/ebooks\/free-ebook-pardot-campaign-management?utm_source=blog&amp;utm_medium=inbound&amp;utm_campaign=cta_recurso_blog_ebook_gesti\u00f3n_de_campa\u00f1as_de_pardot_en_salesforce_-_en\"><img decoding=\"async\" width=\"783\" height=\"193\" data-src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/07\/Captura.-en.png\" alt=\"\" class=\"wp-image-26381 lazyload\" data-srcset=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/07\/Captura.-en.png 783w, https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/07\/Captura.-en-480x118.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 783px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 783px; --smush-placeholder-aspect-ratio: 783\/193;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Effectively connecting marketing platforms and content management systems is essential to maximize efficiency and boost results.<\/p>\n","protected":false},"author":30,"featured_media":23007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[233,164],"class_list":["post-22727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-pardot","tag-sf-account-engagement-pardot"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/posts\/22727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/comments?post=22727"}],"version-history":[{"count":0,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/posts\/22727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media\/23007"}],"wp:attachment":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media?parent=22727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/categories?post=22727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/tags?post=22727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}