{"id":22723,"date":"2023-07-13T08:36:46","date_gmt":"2023-07-13T06:36:46","guid":{"rendered":"https:\/\/www.marketinet.com\/blog\/new-ebook-journey-builder-how-to-build-automation-from-scratch-in-the-marketing-cloud\/"},"modified":"2025-04-22T15:47:51","modified_gmt":"2025-04-22T13:47:51","slug":"new-ebook-journey-builder-how-to-build-automation-from-scratch-in-the-marketing-cloud","status":"publish","type":"post","link":"https:\/\/www.marketinet.com\/en\/blog\/new-ebook-journey-builder-how-to-build-automation-from-scratch-in-the-marketing-cloud\/","title":{"rendered":"Ebook Journey builder: How to build automation in the Marketing Cloud"},"content":{"rendered":"<p>Thanks to the journey builder, communications are automated using all the channels offered by Salesforce Marketing Cloud, allowing the construction of personalized communication for each client<\/p>\n<p><!--more--><\/p>\n<p>This tool allows you to create different routes through which to guide your customers based on the interactions they make with your company or its characteristics.<\/p>\n<p><a href=\"https:\/\/www.marketinet.com\/en\/ebooks\/journey-builder-how-to-create-automations-from-scratch-in-marketing-cloud?utm_source=blog&amp;utm_medium=inbound&amp;utm_campaign=cta_recurso_blog_ebook_journey_builder_-_en\"><img decoding=\"async\" data-src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/campana\/0045_EN_Journey_Builder\/banner_journey_builder_800x323_p1.jpg\" alt=\"Ebook Journey builder: How to build automation from scratch in the Marketing Cloud\" width=\"800\" height=\"323\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/323;\" \/><\/a><\/p>\n<p>Instead of carrying out processes manually, this functionality allows automation, making marketing teams more efficient and having greater control and monitoring of processes.<\/p>\n<p>To create a journey that meets your objectives, it is very important to spend time planning the journey, which is why we have created the ebook Journey builder: how to build automation from scratch in Marketing Cloud that will help you build the strategy to follow in your customer journeys.<\/p>\n<p>In this free ebook you will discover from what is a customer journey and the importance of automating, to how to plan the strategy and build a journey on the Journey Builder canvas.<\/p>\n<p>Next, we indicate all the points of which this guide is made up:<\/p>\n<p>1. What is Marketing Cloud?<\/p>\n<p>2. What is a customer journey?<\/p>\n<p>3. The importance of automating.<\/p>\n<p>4. What is journey builder? Construction of the journey in the cloud marketing canvas.<\/p>\n<p>5. How to plan a journey? Strategy to follow.<\/p>\n<p>6. The use of Automation Studio + Journey Builder.<\/p>\n<p>7. Monitor and optimize performance by reviewing the metrics.<\/p>\n<p>Through these seven chapters, you&#8217;ll learn how to plan effective customer journeys in Salesforce Marketing Cloud. Do not hesitate and download it now!<\/p>\n<p>{{cta(&#8216;2f24f687-83fd-4976-aa40-731d000b812b&#8217;,&#8217;justifycenter&#8217;)}}<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.marketinet.com\/ebooks\/journey-builder-como-construir-automatizacion-marketing-cloud?utm_source=blog&amp;utm_medium=inbound&amp;utm_campaign=cta_recurso_blog__ebook_journey_builder\"><img decoding=\"async\" width=\"800\" height=\"200\" data-src=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/800x200_banner_ebook_ebook_journey_builder_como_construir_una_automatizacion_desde_cero_en_marketing_cloud.jpg\" alt=\"eBook Journey Builder: \u00bfc\u00f3mo construir una automatizaci\u00f3n desde cero en Marketing Cloud? \" class=\"wp-image-1172 lazyload\" data-srcset=\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/800x200_banner_ebook_ebook_journey_builder_como_construir_una_automatizacion_desde_cero_en_marketing_cloud.jpg 800w, https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/800x200_banner_ebook_ebook_journey_builder_como_construir_una_automatizacion_desde_cero_en_marketing_cloud-480x120.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/200;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the journey builder, communications are automated using all the channels offered by Salesforce Marketing Cloud, allowing the construction of personalized communication for each client<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[165],"class_list":["post-22723","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar","tag-sf-marketing-cloud"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/posts\/22723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/comments?post=22723"}],"version-history":[{"count":0,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/posts\/22723\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/media?parent=22723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/categories?post=22723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketinet.com\/en\/wp-json\/wp\/v2\/tags?post=22723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}