![\"Clasificaci\u00f3n](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/blog\/pardot\/clasificacion_usuarios.jpg\")
<\/p>\nPardot Account Engagement allows you to track and evaluate prospects’ engagement with the content and campaigns you’re launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.<\/p>\n
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Scoring categories in\u00a0Pardot<\/a>\u00a0allow you\u00a0to score leads on more than one product, service, or business unit.<\/strong><\/p>\n To a large extent, they are based on the use of folders.\u00a0This is because once we assign a scoring category to each folder,\u00a0prospects will earn category points based on their engagement and interactions with the materials associated with that particular folder.<\/strong>\u00a0<\/p>\n When we review a user’s file, we will see the\u00a0generic score along with the score associated with each score category<\/strong>\u00a0.\u00a0For example, in MarketiNet, as we sell various marketing products, we can have categories associated with:\u00a0Marketing automation<\/a>\u00a0,\u00a0Web development<\/a>\u00a0,\u00a0Inbound Marketing<\/a>\u00a0… and each user will be informed of the associated score in their file, for example:<\/p>\n User 1<\/strong><\/p>\n Score: 300<\/p>\n Marketing Automation: 100<\/p>\n<\/li>\n Web development: 50<\/p>\n<\/li>\n Inbound Marketing:100<\/p>\n<\/li>\n<\/ul>\n User 2<\/strong><\/p>\n Score: 200<\/p>\n Marketing Automation: 50<\/p>\n<\/li>\n Web development: 150<\/p>\n<\/li>\n Inbound Marketing:10<\/p>\n<\/li>\n<\/ul>\n In the first case, we can see that the user is interested in both Marketing Automation and Inbound Marketing;\u00a0and in the second case, the user has an interest in Web Development.<\/p>\n Pardot\u00a0allows you to create up to fifty<\/strong>\u00a0scoring categories and applies them to marketing assets such as forms, form handles, file downloads, custom redirects, email clicks, and opens.\u00a0<\/p>\n Additionally, automation tools can be triggered by a lead’s score category score, meaning we can use completion actions or automation rules to add or subtract scores.\u00a0<\/p>\n Define your scoring categories:<\/strong>\u00a0<\/strong>Before you begin, you must\u00a0identify the relevant actions and behaviors you want to score.\u00a0<\/strong>These may include opening emails, downloading content, interacting on social networks, visiting the website, among others.\u00a0Each action must be assigned to a specific category.<\/p>\n Access Pardot Account Engagement:\u00a0Sign in to your Pardot account<\/strong> with your credentials.\u00a0From the top menu, select \u201cAccount engagement settings\u201d and then click \u201cAutomation Settings\u201d and select \u201cScoring\u201d.<\/p>\n {{cta(‘055c9f8c-6188-43e2-92e2-f826079a33c7′,’justifycenter’)}}<\/p>\n Create a new scoring category<\/strong>: <\/strong>Click the\u00a0“Add Scoring Category”<\/strong>\u00a0button to create a new category.\u00a0Give the category a descriptive name and associate it with the folder you created for this specific scoring category.<\/p>\n \u00a0 Set the points:<\/strong>\u00a0Define the number of points you want to assign to each category<\/strong>\u00a0.\u00a0You can set a numerical value to represent the relative importance of each action.\u00a0For example, we assign 50 points to submitting a form or 3 points to accessing a document as in the example:<\/p>\n \u00a0 Save the scoring category:<\/strong>\u00a0Once you have set the points, click\u00a0“Save”<\/strong>\u00a0to save the scoring category.<\/p>\n If your company has several business units or is focused on various products or services, this functionality is interesting since it allows you to segment the commitment of prospects with each of the typologies.<\/p>\n So,\u00a0if\u00a0\u00a0you need help organizing Pardot, do not hesitate to contact us:<\/strong><\/p>\n {{cta(‘300f14e7-6531-4c44-8bd1-6cfab5d98e8a’,’justifycenter’)}}<\/p>\n If you liked this article, you might also be interested in:<\/span><\/p>\n\n
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Steps to create scoring categories<\/strong><\/h3>\n
![\"A\u00f1adir](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/blog\/pardot\/1%20scoring.png\")
<\/p>\n![\"Puntos](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/blog\/pardot\/2%20scoring.png\")
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![\"\"](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/Captura5-1.png\")
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