{"id":22716,"date":"2024-10-03T13:23:14","date_gmt":"2024-10-03T11:23:14","guid":{"rendered":"https:\/\/www.marketinet.com\/blog\/generative-ai-in-salesforce-marketing-cloud\/"},"modified":"2024-10-24T13:28:38","modified_gmt":"2024-10-24T11:28:38","slug":"generative-ai-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/www.marketinet.com\/en\/blog\/generative-ai-salesforce-marketing-cloud\/","title":{"rendered":"Generative AI in Salesforce Marketing Cloud? Let’s see what this is about!"},"content":{"rendered":"

Generative AI<\/strong>\u00a0is\u00a0a type of Artificial Intelligence<\/strong> that is capable of learning from existing content to generate, in turn, new content. And in the case of\u00a0Salesforce<\/strong>, working with this technology is not something new\u00a0, since over time it has offered us solutions thanks to its\u00a0Einstein assistant<\/strong>.<\/p>\n

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\"Salesforce

Salesforce and Generative AI: Revolutionizing Digital Marketing<\/p><\/div>\n

Artificial Intelligence: basic concepts<\/h2>\n

To get into the topic, we are going to start by defining some basic concepts, such as\u00a0Artificial Intelligence<\/a><\/strong>: in this case, some definitions classify it as the creation of\u00a0intelligent agents that are capable of learning and reasoning autonomously.<\/strong><\/p>\n

Furthermore, within what is Artificial Intelligence<\/strong> there is something called\u00a0Machine Learning<\/strong>\u00a0or\u00a0Automatic Learning<\/strong>. This is a subfield of Artificial Intelligence<\/strong> that, thanks to the development of techniques and access to data, allows computers to learn.<\/p>\n

There are different Machine Learning<\/strong> models and we will mention two:\u00a0supervised and unsupervised models<\/strong>. Supervised learning consists of algorithms that, with specific and labeled data, learn to predict future data. While unsupervised learning helps us classify data without human intervention or the existence of labels.<\/p>\n

Deep Learning and neural networks<\/h3>\n

Within Machine Learning<\/strong> we also find\u00a0Deep Learning<\/strong>. The latter is a model that uses algorithms based on\u00a0neural networks<\/strong>\u00a0to carry out automatic learning (from the available data) and make decisions autonomously. Among others, some examples may be\u00a0voice assistants such as Alexa<\/strong> or Siri<\/strong>; since these technologies are capable of recognizing voice and performing specific actions.<\/p>\n

Furthermore, as part of deep learning<\/strong>, it is also worth highlighting the aforementioned\u00a0Generative AI<\/strong>, which is capable of creating new content autonomously from the information and patterns that it has previously learned.<\/p>\n

And, finally, in relation to\u00a0Artificial Intelligence\u00a0<\/strong>and\u00a0Deep Learning<\/strong>,\u00a0we also find another relevant concept. This is the\u00a0Foundational Model<\/a><\/strong>, an AI system that is trained\u00a0with a huge amount of data\u00a0(generally unstructured) that comes from the Internet, and covers text, images or videos. Therefore, they are prepared to offer\u00a0a wide variety of solutions, such as text generation, question answering, image design, code creation or problem solving.<\/p>\n

Salesforce Marketing Cloud and Artificial Intelligence<\/h2>\n

Salesforce\u00a0<\/strong>has already explored the possibilities of Artificial Intelligence<\/strong> thanks to\u00a0Einstein<\/a><\/strong>. This is a solution that has been gradually developed and expanded to offer functions such as\u00a0Sent Time Optimization<\/strong>, which\u00a0uses consumer information\u00a0to choose the best time for our client to receive the email and open it.<\/p>\n

\"Salesforce

Salesforce and Generative AI: Revolutionizing Digital Marketing<\/p><\/div>\n

Salesforce Marketing Cloud AI Tools<\/h3>\n

Therefore, and in summary, the AI \u200b\u200btools that we now have available in Marketing Cloud<\/strong> to leverage data are:<\/p>\n