![\"WhatsApp](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/whatsapp_mktcloud.jpg\")
<\/p>\nNowadays, with\u00a0WhatsApp in Marketing Cloud,\u00a0communications with customers can be more fluid, personalized and better adapted to the customer’s needs. And, like other channels, WhatsApp also offers different types of messages that we can use to get in touch with our customers.<\/p>\n
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The\u00a0use of WhatsApp in Digital Marketing<\/a> is having great impact, especially for the after-sales field. The idea of \u200b\u200bimplementing\u00a0WhatsApp in Marketing Cloud\u00a0is to allow\u00a0a new personalized experience, in addition to expanding omnichannel possibilities.<\/p>\n \u00a0<\/p>\n A very important aspect to consider when starting\u00a0communications via WhatsApp\u00a0is the\u00a0client’s consent. By dividing this consent into categories, we can better differentiate the type of communications that we will be sending by this channel. This will allow us to analyze the clients’ availability to receive this type of messages and to clearly communicate the message.<\/p>\n \u00a0<\/p>\n There are different types of messages that we can send via WhatsApp. In this case, we are talking about transactional and promotional messages. For these types of communications, the content of the template must be previously validated by WhatsApp. We can add this type of communication within a\u00a0Journey Builder<\/a> as part of a journey\u00a0to encourage customer purchase, offer discounts, and so on.\u00a0Additionally, with transactional messages we can indicate tracking of orders, deliveries, etc.<\/p>\n \u00a0<\/p>\n And not only that. The client can also initiate messages, and these do not need to be previously approved, since they can beanswered freely.<\/p>\n \u00a0<\/p>\n WhatsApp adds value to Marketing Cloud by offering a secure and immediate connection. With it, we also have the additional option of this communication channel, all created on the same Marketing Cloud platform with a single database.<\/p>\n \u00a0<\/p>\n {{cta(‘32077596-434b-469d-a88b-340b2c08f13e’,’justifycenter’)}}<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n In order to connect with Meta and, therefore, with WhatsApp, we must have a\u00a0WhatsApp Business account\u00a0and a phone number.\u00a0From there, we will have to\u00a0enter Salesforce Marketing Cloud\u00a0and go to\u00a0Mobile Studio, select WhatsApp and ‘Add account’.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Once we have installed this channel, accessing it will take us directly to Meta. There we can create message templates by choosing the name and language, and we can generate the header, text, image and even the location. We can also set customization variables to create a preview. Afterwards, if we go back to Marketing Cloud, we will have all the templates created in the Content Builder area.<\/strong><\/a><\/p>\n \u00a0<\/p>\n Now, let’s get to the important thing:\u00a0to send WhatsApp template messages we will have to create a new journey in Journey Builder, configure the input source and select WhatsApp messaging. We manage it by clicking on the icon, then we give it a name, a description and select the message on the Content Builder Messages screen (which is where our templates are located). Next, we modify if necessary… and that’s it, we configure the rest of the route.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n With this new\u00a0alliance between Meta and Marketing Cloud, in addition to having another channel that we can use to reach our clients, we have the option of being closer to them (personalizing messages as we do with other channels within the tool) and resolving concerns . And the best thing is that we can do everything within Marketing Cloud and with the same database.\u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you liked this article, you might also be interested in:<\/span><\/p>\n \u00a0<\/p>\nHow to connect WhatsApp with Marketing Cloud?<\/h2>\n
![\"Conectar](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/blog\/marketing-cloud\/mktcloud_whatsapp.png\")
<\/p>\n![\"](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/06\/blog\/marketing-cloud\/mktcloud_whatsapp_jouney.png\")
<\/p>\nWhatsApp, an ideal channel to improve the customer experience in Marketing Cloud<\/h2>\n
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![\"eBook](\"https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/800x200_banner_ebook_ecosistema_de_datos_en_salesforce_marketing_cloud.jpg\")
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