{"id":16724,"date":"2024-04-24T21:17:02","date_gmt":"2024-04-24T19:17:02","guid":{"rendered":"https:\/\/www.marketinet.com\/segmentaciones-salesforce-marketing-cloud\/"},"modified":"2025-12-11T11:20:19","modified_gmt":"2025-12-11T10:20:19","slug":"https-www-marketinet-com-en-ebooks-segmentations-salesforce-marketing-cloud","status":"publish","type":"page","link":"https:\/\/www.marketinet.com\/en\/ebooks\/https-www-marketinet-com-en-ebooks-segmentations-salesforce-marketing-cloud\/","title":{"rendered":"Guide to effective segmentation in Salesforce Marketing Cloud"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1400px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/cabecera_landing-4.jpg&#8221; alt=&#8221;Guide to effective segmentation in Salesforce Marketing Cloud &#8221; title_text=&#8221;cabecera_landing&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;S22_Modulo-img-txt-form&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.marketinet.com\/wp-content\/uploads\/2025\/12\/ebook_3d_portada-3.png&#8221; alt=&#8221;Gu\u00eda para realizar segmentaciones eficaces en Salesforce Marketing Cloud&#8221; title_text=&#8221;ebook_3d_portada-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo deco&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_font=&#8221;Raleway||||||||&#8221; header_font_size=&#8221;38px&#8221; header_letter_spacing=&#8221;-2.5px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;-2.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;35px||35px||false|false&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    background: #f39322;||    content: %22 %22;||    height: 6px;||    left: 0;||    position: absolute;||    top: -10px;||    width: 125px;&#8221; custom_css_main_element=&#8221;position:relative&#8221; custom_css_free_form=&#8221;.orange-bullets{   margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 ><span><strong>Guide to\u00a0effective segmentation in Salesforce Marketing Cloud<\/strong><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><strong>Do you want to perform effective segmentations in Salesforce Marketing Cloud and have doubts about how to do it? How to perform segmentations in this tool through Filtered Data Extensions and the SQL language?\u00a0<\/strong><\/span><\/p>\n<p>We offer you our knowledge on the subject to explain the main<span>\u00a0<\/span><span>advantages of segmentation and how to carry out advanced segmentations<\/span><span>\u00a0<\/span>in our favourite tool.<\/p>\n<p><span data-contrast=\"auto\" class=\"TextRun SCXW208538373 BCX0\" xml:lang=\"ES-ES\" lang=\"ES-ES\"><span class=\"NormalTextRun SCXW208538373 BCX0\">Download our ebook and discover:<span>\u00a0<\/span><span>\u00a0<\/span><\/span><\/span><span class=\"EOP SCXW208538373 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>The power of targeting<\/li>\n<li>Filtered Data Extension in Marketing Cloud and aspects to take into account.<\/li>\n<li>How to take advantage of SQL Query in Salesforce Marketing Cloud.<\/li>\n<li>SQL Basics for Salesforce Marketing Cloud &#8211; What is SQL?<\/li>\n<li>The power of joining tables with SQL in the Salesforce Marketing Cloud.<\/li>\n<li>Segmentations, SQL and DataViews in the Salesforce Marketing Cloud.<\/li>\n<li>Examples of using DataViews with SQL Query in the Salesforce Marketing Cloud.<\/li>\n<li>Query Studio in Salesforce Marketing Cloud: an allied tool to test your segmentations.<\/li>\n<\/ul>\n<p><span>Don&#8217;t miss it!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo deco&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;-2.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;35px||35px||false|false&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    background: #f39322;||    content: %22 %22;||    height: 6px;||    right: 0;||    position: absolute;||    bottom: -10px;||    width: 125px;&#8221; custom_css_main_element=&#8221;position:relative&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Download ebook<\/h2>\n<p>[\/et_pb_text][et_pb_code disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;form-ac landing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][activecampaign form=75 css=0][\/et_pb_code][et_pb_code disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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