{"id":16696,"date":"2024-04-29T16:14:14","date_gmt":"2024-04-29T14:14:14","guid":{"rendered":"https:\/\/www.marketinet.com\/ebooks\/estrategia-marketing-automation-pardot-account-engagement\/"},"modified":"2025-12-09T11:02:09","modified_gmt":"2025-12-09T10:02:09","slug":"marketing-strategy-automation-pardot-account-engagement","status":"publish","type":"page","link":"https:\/\/www.marketinet.com\/en\/ebooks\/marketing-strategy-automation-pardot-account-engagement\/","title":{"rendered":"Marketing automation strategy at Pardot Account Engagement"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1400px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/cabecera_lading-1.jpg&#8221; alt=&#8221;Marketing Automation Strategy in Pardot Account Engagement&#8221; title_text=&#8221;Marketing Automation Strategy in Pardot Account Engagement&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;S22_Modulo-img-txt-form&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/ebook_3d-1.png&#8221; alt=&#8221;Marketing Automation Strategy in Pardot Account Engagement&#8221; title_text=&#8221;Marketing Automation Strategy in Pardot Account Engagement&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo deco&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;-2.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;35px||35px||false|false&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    background: #f39322;||    content: %22 %22;||    height: 6px;||    left: 0;||    position: absolute;||    top: -10px;||    width: 125px;&#8221; custom_css_main_element=&#8221;position:relative&#8221; custom_css_free_form=&#8221;.orange-bullets{   margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"h2\"><span><strong>Marketing Automation Strategy at\u00a0Pardot Account Engagement<\/strong><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Do you want to start building automations in Pardot\/Account Engagement and don&#8217;t know where to start? Do you need guidelines to follow a strategy for customer journeys? Do you have doubts about which type of Pardot automation tool to use in each case?<\/p>\n<p>If the answer to any of these questions is &#8220;yes&#8221;, the ebook<span>\u00a0<\/span><span>&#8220;Marketing Automation Strategy in Pardot Account Engagement&#8221;<\/span><span>\u00a0<\/span>will help you answer these and other questions.<\/p>\n<p><span>In four chapters you will learn how to create effective customer journeys in the Salesforce Marketing Cloud.<\/span><\/p>\n<p><span>1. Introduction to Pardot \/MCAE and its functionalities.<\/span><br \/><span>2. The importance of automating<\/span><br \/><span>3. How to set up an automation<\/span><br \/><span>4. Types of tools to automate<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span>Don&#8217;t hesitate and download it now!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo deco&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_2_text_align=&#8221;right&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;-2.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;35px||35px||false|false&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    background: #f39322;||    content: %22 %22;||    height: 6px;||    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<\/p>\r\n<br><div id=\"cf-turnstile-0x4AAAAAAB5GrTA0zflgKTlQ\" class=\"cf-turnstile\" data-error-callback=\"errorCallbackForTurnstileErrors\" data-sitekey=\"0x4AAAAAAB5GrTA0zflgKTlQ\" data-theme=\"auto\"><\/div>\r\n<p>I authorize Marketinet to process and store my personal data for downloading this ebook and other content of interest to me, according to the terms set out in its <a href=\"https:\/\/www.marketinet.com\/agencia-marketing-digital\/politica-de-privacidad\/\">Privacy Policy<\/a>.*<\/p>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_30 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_30 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_30 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absolute; top: 6px; left:0; border-radius:50% }||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>We are partners<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres empezar a construir automatizaciones en Pardot\/Account Engagement y no sabes por d\u00f3nde empezar? \u00bfNecesitas pautas para seguir una estrategia en el planteamiento de customer journeys? \u00bfTienes dudas sobre qu\u00e9 tipo de herramienta de automatizaci\u00f3n de Pardot usar en cada caso?<\/p>\n","protected":false},"author":3,"featured_media":35149,"parent":13251,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"S22_Header_interna \" _builder_version=\"4.24.0\" _module_preset=\"default\" 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Las herramientas de automatizaci\u00f3n que impulsar\u00e1n tu estrategia<\/h2>[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\" _module_preset=\"default\" text_text_color=\"#000000\" text_font_size=\"18px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<p>\u00bfQuieres empezar con una estrategia de marketing automation y no sabes como? \u00bfTienes dudas sobre qu\u00e9 herramienta debes utilizar?<\/p>\n<p>En MarketiNet te ayudamos a entender por qu\u00e9 es importante una estrategia de este estilo en el sector inmobiliario y te explicamos las herramientas de automation m\u00e1s importantes para que puedas comparar la que encaja mejor con tus necesidades.<\/p>\n<p>Descarga nuestro ebook y descubre:<\/p>\n<p>1. \u00bfQu\u00e9 es y para qu\u00e9 sirve el marketing automation?<\/p>\n<p>2. La importancia de automatizar en el sector inmobiliario<\/p>\n<p>3. 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