{"id":16536,"date":"2024-06-12T09:59:30","date_gmt":"2024-06-12T07:59:30","guid":{"rendered":"https:\/\/www.marketinet.com\/?page_id=16536"},"modified":"2025-12-09T10:43:34","modified_gmt":"2025-12-09T09:43:34","slug":"journey-builder-how-to-create-automations-from-scratch-in-marketing-cloud","status":"publish","type":"page","link":"https:\/\/www.marketinet.com\/en\/ebooks\/journey-builder-how-to-create-automations-from-scratch-in-marketing-cloud\/","title":{"rendered":"Journey Builder: how to build automation from scratch in the Marketing Cloud"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1400px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/cabecera_landing_en.jpg&#8221; alt=&#8221;Journey Builder: How to buil automation from scratch in the Marketing Cloud&#8221; title_text=&#8221;Journey Builder: How to buil automation from scratch in the Marketing Cloud&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;S22_Modulo-img-txt-form&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/ebook_3d_portada_en.png&#8221; alt=&#8221;Journey Builder: How to buil automation from scratch in the Marketing Cloud&#8221; title_text=&#8221;Journey Builder: How to buil automation from scratch in the Marketing Cloud&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo deco&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_font=&#8221;Raleway||||||||&#8221; header_font_size=&#8221;38px&#8221; header_letter_spacing=&#8221;-2.5px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Raleway||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;38px&#8221; header_2_letter_spacing=&#8221;-2.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;35px||35px||false|false&#8221; header_2_font_size_tablet=&#8221;38px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;    background: #f39322;||    content: %22 %22;||    height: 6px;||    left: 0;||    position: absolute;||    top: -10px;||    width: 125px;&#8221; custom_css_main_element=&#8221;position:relative&#8221; custom_css_free_form=&#8221;.orange-bullets{   margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Journey Builder: how to build automation from scratch in the Marketing Cloud<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Do you want to start building Marketing Cloud automations and don&#8217;t know where to start? Do you need guidelines on how to follow a customer journeys strategy? Do you have doubts about how to combine Automation studio and Journey Builder?<\/p>\n<p>If the answer to any of these questions is &#8220;yes&#8221;, the ebook &#8220;Journey builder: how to build automation from scratch in the Marketing Cloud&#8221; will help you answer these and other questions.<\/p>\n<p>Through seven chapters you will learn how to create effective customer journeys in the Salesforce Marketing Cloud.<\/p>\n<p>-&gt;1. What is Marketing Cloud?<\/p>\n<p>-&gt;2. What is a customer journey?<\/p>\n<p>-&gt;3. The importance of automation.<\/p>\n<p>-&gt;4. What is journey builder? Building the journey in the cloud marketing canvas<\/p>\n<p>-&gt;5. How to plan a journey? Strategy to follow<\/p>\n<p>-&gt;6. Using Automation Studio + Journey Builder<\/p>\n<p>-&gt;7. 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