{"id":12884,"date":"2024-05-22T17:30:24","date_gmt":"2024-05-22T15:30:24","guid":{"rendered":"https:\/\/www.marketinet.com\/agencia-de-marketing-automation\/"},"modified":"2025-10-15T09:49:21","modified_gmt":"2025-10-15T07:49:21","slug":"marketing-automation-agency","status":"publish","type":"page","link":"https:\/\/www.marketinet.com\/en\/marketing-automation-agency\/","title":{"rendered":"[SERVICIOS – EN] Automation"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”S22_Header_interna ” _builder_version=”4.25.1″ _module_preset=”default” background_image=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/automation.jpg” background_position=”top_right” background_last_edited=”on|phone” background_image_phone=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/automotion_movil.png” background_enable_image_phone=”on” custom_css_main_element=”min-height:350px;||display: flex;|| flex-direction: column;|| height: 100%;|| justify-content: center;||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”0px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”36px” text_line_height=”1.2em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”1.2em” text_font_size_tablet=”36px” text_font_size_phone=”23px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”50px” header_font_size_phone=”37px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Marketing Automation<\/span> Agency<\/span><\/span><\/h1>\n

Bring intelligence to your digital strategy<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Cita_central ” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”60px||60px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Raleway|500|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.1em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

We are experts, certified, and partners<\/strong> of the leading automation tools. We work on building automation processes that provide users with a personalized and enriched experience with your brand.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Modulo_HERRAMIENTAS ” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_de_mach_archive_loop post_type_choose=”herramientas” loop_layout=”23606″ is_main_loop=”off” include_cats=”marketing-automation” include_sticky_posts=”off” grid_layout=”masonry” custom_gutter_width=”on” gutter_row_gap=”30px” gutter_row_column=”35px” button_alignment=”center” show_content=”none” module_class=”custom-herramientas” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_de_mach_archive_loop][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

Automation Processes<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”||” global_colors_info=”{}”]<\/p>\n

The possibilities are endless<\/strong>, it all depends on your business model and what you want to achieve.<\/p>\n

Once the objectives are set, we accompany companies in maximizing them through automated processes<\/strong> (automations, journeys, integrations):<\/p>\n

 <\/p>\n

    \n
  • Creating complete 1-to-1 communication campaigns with your customers or leads.<\/li>\n
  • Webinar journeys.<\/li>\n
  • Providing support to the sales team through automations.<\/li>\n
  • Sending relevant and personalized content.<\/li>\n
  • Automations focused on promoting sales in e-commerce.<\/li>\n
  • Transactional emails: Purchase confirmations, shipping notifications, generating automatic responses to new registrations…<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/img_gestion_herramienta_email_studio_1.png” alt=”Gesti\u00f3n herramienta email studio” title_text=”Gesti\u00f3n herramienta email studio” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_links_decorado” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/img_gestion_herramienta_email_studio_4.png” alt=”Gesti\u00f3n herramienta email studio” title_text=”Gesti\u00f3n herramienta email studio” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

    Data Management<\/strong><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

    A fundamental variable and the raw material we work with is data. Designing a proper data strategy<\/strong> is crucial.<\/p>\n

    The pillars of data management include:<\/p>\n

      \n
    • Data quality<\/strong> and normalization.<\/li>\n
    • Designing ER<\/strong> (Entity-Relationship) structures for data.<\/li>\n
    • Enriching contact<\/strong> data with behavioral, purchasing, socioeconomic, and other relevant data.<\/li>\n
    • Precise segmentations<\/strong> to maximize the effectiveness of actions and personalize communications to contacts with valuable information.<\/li>\n
    • Processes for data entry, updates, and removals.<\/strong><\/li>\n
    • Integrations of various data sources.<\/strong>\n

      This encompasses comprehensive database management with the aim of conducting segmented and effective marketing automation actions.<\/li>\n<\/ul>\n

       <\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      Material Creation<\/strong><\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      Most automations related to updates do not require the development of materials.<\/p>\n

      However, other automations, such as sending emails for abandoned shopping carts or the welcome process after registering on a website, do require the creation of materials that the user will interact with:<\/strong><\/p>\n

       <\/p>\n

        \n
      • Landing pages<\/li>\n
      • Surveys<\/li>\n
      • Emails<\/li>\n
      • Newsletters<\/li>\n
      • Microsites\n

        At MarketiNet, we have a certified technical team skilled in building fully editable materials in leading automation tools (HubSpot, Pardot, Marketing Cloud…).<\/p>\n<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/img_gestion_herramienta_email_studio_2.png” alt=”Gesti\u00f3n herramienta email studio” title_text=”Gesti\u00f3n herramienta email studio” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/img_gestion_herramienta_email_studio_3.png” alt=”Gesti\u00f3n herramienta email studio” title_text=”Gesti\u00f3n herramienta email studio” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

        We bring intelligence to your strategy<\/h2>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”||” global_colors_info=”{}”]<\/p>\n

        A marketing automation system provides “intelligence” to your strategy,<\/strong> as you can trigger automations based on multiple criteria: filtering by user clicks in our emails, their profile, the resources they are interested in, the pages they have visited, and countless other unlimited possibilities that we need to deeply understand in order to make the most of them.<\/p>\n

        Furthermore, you will know which actions bring the highest ROI<\/strong> since these tools offer metrics for each automation and communication sent. They also provide the option to perform A\/B testing analysis for the email campaigns.<\/p>\n

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        \nMODEL<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”item-servicios” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”item-1″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/ico-empresa.png” title_text=”ico-empresa” align=”center” module_class=”bg-empresa” _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_css_main_element=”||” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”texto-bg-empresa” _builder_version=”4.25.1″ _module_preset=”default” text_font_size=”16px” text_line_height=”19px” text_orientation=”center” global_colors_info=”{}”]Your company<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ module_class=”item-2″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/bg-white-deco-grey.png” background_size=”contain” global_colors_info=”{}”][et_pb_text module_class=”texto-bg-empresa” _builder_version=”4.25.1″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”16px” text_line_height=”19px” text_orientation=”center” custom_margin=”10px||30px||false|false” global_colors_info=”{}”]Tools for day-to-day coordination[\/et_pb_text][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/ico-herramientas.png” title_text=”ico-herramientas” align=”center” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ module_class=”item-3″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” 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_module_preset=”default” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.1em” custom_margin=”60px||60px||false|false” hover_enabled=”0″ custom_css_before=” content: %22 %22;|| background: #f39322;|| width: 125px;|| height: 6px;|| position: absolute;|| left: 0;|| top: -10px;” custom_css_main_element=” position: relative;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Companies that TRUST US<\/strong><\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

        \n
        \n \"CULMIA\" <\/div>\n
        \n \"WatchGuard\" <\/div>\n
        \n \"FAGOR\" <\/div>\n
        \n \"ASPIRE <\/div>\n
        \n \"KANTAR\" <\/div>\n
        \n \"APROMAR\" <\/div>\n
        \n \"Deliverect\" <\/div>\n
        \n \"Altostratus\" <\/div>\n
        \n \"ROCHE\" <\/div>\n <\/div>\n [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Clientes-seleccionable” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on” sticky_enabled=”0″][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_de_mach_archive_loop post_type_choose=”clientes” loop_layout=”22287″ is_main_loop=”off” include_cats=”marketing-automation” include_sticky_posts=”off” grid_layout=”masonry” custom_gutter_width=”on” gutter_row_gap=”30px” gutter_row_column=”35px” button_alignment=”center” show_content=”none” loop_grid_bg_color=”RGBA(255,255,255,0)” module_class=”clientes slider” _builder_version=”4.27.0″ _module_preset=”default” title_font=”||||||||” title_text_align=”center” title_text_color=”#000000″ title_font_size=”18px” text_orientation=”center” hover_enabled=”0″ title_font_size_tablet=”18px” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” border_color_all_grid_list_view_button=”RGBA(255,255,255,0)” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_de_mach_archive_loop][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n