{"id":12879,"date":"2024-05-10T12:46:00","date_gmt":"2024-05-10T10:46:00","guid":{"rendered":"https:\/\/www.marketinet.com\/agencia-analitica-web\/"},"modified":"2024-08-21T11:54:23","modified_gmt":"2024-08-21T09:54:23","slug":"web-analytics-agency","status":"publish","type":"page","link":"https:\/\/www.marketinet.com\/en\/web-analytics-agency\/","title":{"rendered":"[SERVICIOS – EN] Anal\u00edtica Web"},"content":{"rendered":"

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Web Analytics<\/span>\u00a0Agency<\/span><\/span><\/h1>\n
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Web Analytics Services<\/span><\/div>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Cita_central ” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”60px||60px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Raleway|500|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.1em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

We are specialists in tagging, measuring, and interpreting the data provided by the digital environment. Web analytics is more than just a snapshot of what is happening in the present moment. It tells the story of the changes we have made on the website.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/05\/Group-213-1.png” alt=”Servicios de Anal\u00edtica Web” title_text=”Group 213 (1)” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Modulo_HERRAMIENTAS ” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ make_equal=”on” _builder_version=”4.25.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

CONTINUOUS IMPROVEMENT SERVICE<\/strong><\/h2>\n

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At MarketiNet, we place great value on web analytics.\u00a0<\/span>We objectively measure results and make data-driven decisions.<\/strong><\/p>\n

Before we can analyze a website, it is necessary to carry out a series of actions that will help us\u00a0<\/span>successfully measure the marketing actions<\/strong>\u00a0<\/span>we undertake in the future.<\/p>\n

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\nMODEL<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”item-servicios” _builder_version=”4.24.0″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_4″ module_class=”item-1″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/ico-empresa.png” title_text=”ico-empresa” align=”center” module_class=”bg-empresa” _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_css_main_element=”||” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”texto-bg-empresa” _builder_version=”4.25.1″ _module_preset=”default” text_font_size=”16px” text_line_height=”19px” text_orientation=”center” global_colors_info=”{}”]Your company<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ module_class=”item-2″ _builder_version=”4.24.0″ _module_preset=”default” background_image=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/bg-white-deco-grey.png” background_size=”contain” global_colors_info=”{}”][et_pb_text module_class=”texto-bg-empresa” _builder_version=”4.25.1″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”16px” text_line_height=”19px” text_orientation=”center” custom_margin=”10px||30px||false|false” global_colors_info=”{}”]Tools for day-to-day coordination[\/et_pb_text][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/02\/ico-herramientas.png” title_text=”ico-herramientas” align=”center” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ module_class=”item-3″ _builder_version=”4.24.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” 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20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

Google Analytics 4 (GA4) configuration<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”||” global_colors_info=”{}”]<\/p>\n

Google Analytics 4 is the new platform from Google\u00a0<\/span><\/strong>for analyzing data from a website or an application. It replaces the previous version, Google Analytics Universal (GAU).<\/span><\/p>\n

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  • Events<\/li>\n
  • Conversions<\/li>\n
  • Content Groups<\/li>\n
  • Audiences<\/li>\n
  • Consent Mode<\/li>\n
  • Custom Reports<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/img_gestion_content_builder_data_extensions.png” alt=”Gestion content builder data extensions” title_text=”Gestion content builder data extensions” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_links_decorado” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/Proceso-redondo.png” alt=”Proceso redondo de estrategia en Marketinet ” title_text=”Proceso redondo” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

    IMPROVING CONVERSION RATE (CRO)<\/strong><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#f39322″ text_font_size=”24px” custom_css_free_form=”||” global_colors_info=”{}”]<\/p>\n

    A comprehensive solution to\u00a0<\/span>increase the number of conversions<\/strong><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” global_colors_info=”{}”]<\/p>\n

    To improve the conversion rate of a business, we analyze the steps users take before converting and identify areas with potential for improvement.<\/p>\n

    After this analysis, we brainstorm and propose changes to enhance those steps. For this, we have a\u00a0<\/span>Usability\/UX team in place.<\/strong><\/p>\n

    \u200b<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Modulo_text-3-3 ” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titulo centrado” _builder_version=”4.25.1″ _module_preset=”default” text_font=”Raleway|700||on|||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” text_orientation=”center” custom_margin=”10px||10px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_free_form=”||” global_colors_info=”{}”]<\/p>\n

    \n
    ASKED QUESTIONS (FAQs) THAT SOLVE WEB ANALYTICS<\/span><\/div>\n<\/div>\n
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    \n
    <\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle orange derecha” _builder_version=”4.25.1″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#f39322″ text_font_size=”24px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” text_orientation=”right” custom_margin=”20px||20px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_free_form=”||” global_colors_info=”{}”]<\/p>\n

    Web analytics solves the doubts that arise in digital organizations<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      \n
    • What traffic channel generates the most conversions?<\/span><\/strong><\/li>\n
    • What path does the user take until they convert?<\/span><\/strong><\/li>\n
    • How many days does it take for a user to make a purchase decision from their first session?<\/span><\/strong><\/li>\n
    • How do users interact based on the product category?<\/span><\/strong><\/li>\n
    • What is the behavior of users who complete a conversion?<\/span><\/strong><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway|700|||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      Interactive Dashboards<\/strong><\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      We create\u00a0<\/span>interactive dashboards with Looker Studio.<\/strong>\u00a0In this platform, we can combine different data sources: GA4, Google Ads, Search Console, Facebook Ads, LinkedIn Ads, and more.<\/span><\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/img_gestion_herramienta_email_studio_3.png” alt=”Gesti\u00f3n herramienta email studio” title_text=”Gesti\u00f3n herramienta email studio” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Title_deco” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.1em” custom_margin=”60px||60px||false|false” custom_css_before=” content: %22 %22;|| background: #f39322;|| width: 125px;|| height: 6px;|| position: absolute;|| left: 0;|| top: -10px;” custom_css_main_element=” position: relative;” global_colors_info=”{}”]<\/p>\n

      Companies that\u00a0<\/span>TRUST US<\/strong><\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Clientes_home” _builder_version=”4.25.1″ _module_preset=”default” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_custblog post_type=”clientes” use_manual_excerpt=”off” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” module_class=”clientes slider” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_custblog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n